Get The Right People On The Bus

Aaron Burnett / 25th August 2017 / Comments: 1

We have benefited greatly from this maxim at Wheelhouse DMG. It comes from “Good to Great”, Jim Collins oft-cited book on how fledgling companies become meaningful and lasting institutions. In it, Collins asserts that hiring the right people in the early stages of a company’s life is critical to establishing a foundation on which that company can grow and thrive.

By “the right people”, Collins means the kind of people who have strength of character, values, intrinsic motivation, capacity to learn and commitment to excellence that will make them effective and successful in nearly any professional sphere. Hire the right people and the paths to success open before you.

Get the right people on the bus.

When I met Casey Curtis in 2013, I knew immediately that she was one of those “right people”. This isn’t because I’m particularly brilliant – it was there for anyone to see. Casey’s personal and professional history is filled with achievement through resourcefulness, tremendous drive and an amazing capacity to learn and master new disciplines. So we hired her – we weren’t exactly sure what for – we just knew that she was fantastic and that she had the potential to do great things with us. We weren’t wrong.

Today, we’re announcing Casey’s promotion to VP of Digital Strategy at Wheelhouse. Casey has been serving as Director of Client Services. In her new role, she will lead the company’s rapidly growing digital strategy practice, with engagements ranging from SEO and conversion rate optimization to content strategy, marketing automation, persona development and more—all while continuing to build strong, enduring relationships with Wheelhouse DMG clients.

We are so fortunate to work with Casey. Her creativity, resourcefulness and unwavering commitment to excellence have been instrumental in building our digital marketing practices. Casey’s leadership also is a significant reason why Wheelhouse DMG has been named one of the best placed to work in the U.S. and just made the Inc. 5000 list of fastest growing companies for the second year in a row.

Congratulations Casey – and thank you.

By Aaron Burnett