Guest Blogging Opportunities: Part 2
Where to Find Them & How to Maximize Your Results, Part 2
In part one of this guest blogging guide, I covered how to assess your niche’s guest blogging market and build a list of blog contacts. Part 2, will cover how to pitch a guest blog post and leave you with some final guest blogging tips.
Now that you know your market and have a list of contacts ready, it’s time to start making connections. Here are a couple of strategies I’ve tried in my guest blogging career:
- Draft a few posts & suggest them all.
This approach is a good way to start out. After your preliminary research, draft a few blog posts that look like they might fare well in your niche. Email your blog list and mention that you can provide posts on the topics you’ve drafted. If a blogger seems interested in one of your suggestions, all you need to do is revise the draft and send it over. In the interest of efficiency, you can reuse your topics with multiple bloggers; however, you’ll want to make slight changes tailored to each blog to avoid submitting identical content to multiple bloggers. Also, be sure to mention that you’re willing to write on a topic that the blogger suggests, in case your suggestions aren’t what they’re looking for.
- Custom posts and custom pitches.
This approach is more time-intensive, so I recommend trying this only with blogs that have a high domain authority. First, look at several posts on the blog in question to get a sense of its content. Think of your own knowledge and how you can use it to add new content to the site, either by expanding on a previous post or beginning an entirely new topic. After you have an idea for a post, send it to the blogger, and be sure to mention how your post would enhance their site’s content. The blogger may ask to see a draft of your post and request revisions before publishing, so expect to put in some extra time, particularly for blogs with a larger following.
More guest blogging tips
- • Once you’ve been approved for a guest blog, remember to ask the blogger how they will plan to link to your site (this is often done through an author bio placed above or below the article text). If you don’t check, the blogger may forget to link to you, wasting all of your hard work.
• Remember to use Google authorship! This new development from Google gives your posts additional credibility and can lead to a more favorable Google ranking. Check out HuffPost’s excellent guide to Google authorship for more information about this excellent resource.
• Some blogs consist solely of guest posts, and will only consider previously drafted articles (no pitches allowed). If you’d like to submit to one of these sites, I recommend waiting until you’ve had success with the post you plan to submit. I know from experience that nothing can make a workday feel squandered like spending multiple hours on a draft, only to have it rejected within 30 minutes.
• Check your guest post once it’s been published. Sometimes a blog or website will make changes to your post for SEO purposes. These changes can be a departure from your intentions at best and clunky, awkward, or flat out grammatically incorrect at worst. It’s up to you to decide if this bothers you enough to try to change it; if it does, know that you have the law (and common courtesy) on your side. Email the blogger or webmaster and politely tell them that you noticed changes made to your article without your consent. If the changes are indeed SEO-based, you may need to make a suggestion that optimizes your article in a way that maintains your voice. However, it’s unlikely that you’ll encounter this scenario if you’re working with a seasoned blogger.
Let me know which suggestions you have seen success with – and add any of your own guest blogging strategies in the comments…