Case Study: Improving Conversion Value for an eCommerce Client with Smart Shopping We tested Google’s Smart Shopping campaign on an ecommerce client – a B2C horticultural and tools supply company. Over the course of 3.5 months, conversion value increased 38% while conversions increased by 26% all while achieving the campaign’s target ROAS.   What is  … Read more

Healthcare is a fascinating and active space within the search landscape — and for good reason! Google maintains its dominance in search due to its ability to consistently deliver relevant results. As algorithm updates have continuously raised the bar on quality, expertise, proximity, and relevance, healthcare sites — maybe more than any other vertical —  … Read more

What is Countdown? Of several ad customizers available from Google Ads and Microsoft Ads, the countdown feature is ideal for featured sales with a definitive end date that can create urgency for users to convert – now, right now!  Countdown ads let you change your ad in real-time to count down to a specific event. Though you can countdown as far out as you’d like, we  … Read more

In Google Analytics, the process of Cross-Domain Tracking refers to the ability to track a contiguous single Session between two or more top-level Domains. This article will discuss the basics of Google Analytics Sessions and how to set up Google Tag Manager for Cross-Domain Tracking. Google Analytics – Client ID and Sessions When tracking a  … Read more

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When it’s nice out, I love to work outside in the afternoons. I’ll take calls in the courtyard in front of the office, or respond to emails from the benches outside. Laura Rowe, Director, Digital Advertising   You might have heard that Wheelhouse DMG, headquartered in Seattle, WA, has a second office (at a coworking  … Read more