Having your business listed online is one thing. Knowing how to make the best use of that listing is another. The era of the Yellow Pages is behind us. These days, having an online listing isn’t just a nice bonus, it’s an expectation. If you’re not on Google Maps, you might as well not exist  … Read more

It’s almost certain that at some point, every online business is going to go through a website migration project. Some common reasons include: Implementing a new content management system (CMS) platform Launching a new domain Moving to a new server Launching new URL structures Moving to a secure version (https) of a site (from http)  … Read more

Are you a marketing team working for a company that caters to consumers? Are you trying to make the case for site speed work but struggling to get traction? Metrics are great, but they sometimes meet the resistance of, “does that case study from Google about a 20% impact to mobile conversions per second delay  … Read more

I’ve never worked at an agency before, but I’ve had a number of jobs dating all the way back to lifeguarding at my neighborhood swimming pool when I was 15. I’ve worked with a variety of people in a variety of industries. In general, I would say my work experiences have been positive, but they  … Read more

Google Search Console is an all-in-one tool that helps you view, measure and fix issues related to website user data. It’s a goldmine for businesses looking to improve their search ranking and understand how searchers see your site. However, you must verify that you are the owner of the site to be able to use  … Read more