This year Seattle hosted the Women in Tech Regatta (WiT), featuring more than 30 events, 175 speakers and 1,000+ attendees over 5 days. The regatta was designed as a collection of workshops and conversations curated to connect women to peers, mentors and resources. The workshops included everything from understanding blockchain technology, data and ethics to the … Read more
In a previous post, we showed you how to investigate a shift in performance using our Search Data Map. Now let’s dig into scenarios with three common trends that can impact performance and how this map can help you understand these trends and optimize your account. Scenario 1: Drop in Conversion Rate You’re focused on selling … Read more
Updated: March 9, 2018 Between Google’s local pack and knowledge panel results, today’s SERPs allow searchers to find exactly what they need before clicking through to your site, usurping core business KPIs. This off-site engagement, from click-to-calls to map views, is not captured by Search Console or Google Analytics—and that means you’re missing out on … Read more
In anticipation of International Women’s Day, we wanted to feature several of the amazing women at Wheelhouse DMG and their thoughts on striving for gender parity and being a woman in tech. Besides our discussion of this year’s theme for International Women’s Day, #PressForProgress, we asked each woman to introduce what she does and her … Read more
