I don’t know the first difference between a catalytic converter and an ignition coil, but I do know that I need them to work properly, and if they don’t work, I need to trust that my mechanic knows the difference. If you’ve never been trained in Paid Search, finding someone to trust with your Google  … Read more

What Are Featured Snippets? A featured snippet is a box at the top of a Google search engine results page (SERP) where Google displays an excerpt from one of its top 10 results in hopes of giving searchers a quick answer to their question. Featured snippets, known as “Position Zero” to SEOs because they rank  … Read more

The Guidance You Need to Navigate the Ever-Changing World of SEM in 2019 I started in Search Engine marketing in 2014; five years in the SEM space may not seem like a long time, but man, have things come a long way. Automation is at an all-time high, mobile is finally a big deal, and  … Read more

Simplicity is Supreme You build analytics dashboards because you want to measure what matters in the user journey and spark meaningful conversations that improve your digital strategy. The key to achieving these outcomes is to simplify your view of the data. The user journey boils down to a few key components: Acquisition channels Entry points  … Read more

How to solve your Google Audiences problems 20 out of 25 Paid Search experts mentioned Audiences as an important PPC trend to be aware of in 2018[1]. So why do I hear time and time again from clients that “audiences don’t work” for them? Audience strategy can be complicated, and difficult to measure or execute,  … Read more