Are you looking to increase relevant traffic to your website? Are you tired of updating your ad copy every time you add new keyword groupings? Well look no further because we have a solution for you! Introducing dynamic keyword insertion *hold for applause* is a feature that allows ads to adapt to various users depending  … Read more

Google’s encroachment on traditional blue link organic results has been well-documented over the past several years. It’s a reality SEOs are quickly adjusting to, and that’s a good thing because it’s not slowing down. As RankBrain improves at interpreting the granular search intent behind queries, we’ll continue to see shifts in SERPs–some sites will benefit  … Read more

I don’t know the first difference between a catalytic converter and an ignition coil, but I do know that I need them to work properly, and if they don’t work, I need to trust that my mechanic knows the difference. If you’ve never been trained in Paid Search, finding someone to trust with your Google  … Read more

What Are Featured Snippets? A featured snippet is a box at the top of a Google search engine results page (SERP) where Google displays an excerpt from one of its top 10 results in hopes of giving searchers a quick answer to their question. Featured snippets, known as “Position Zero” to SEOs because they rank  … Read more

The Guidance You Need to Navigate the Ever-Changing World of SEM in 2019 I started in Search Engine marketing in 2014; five years in the SEM space may not seem like a long time, but man, have things come a long way. Automation is at an all-time high, mobile is finally a big deal, and  … Read more