The Discovery and Direct search type data provided in Location Insights proves an excellent source for identifying the local search queries you’ll need to optimize for to improve engagement with your business on local SERPs. For those unfamiliar with Discovery and Direct search types, here’s how it breaks down. Direct Search Queries Direct searches are  … Read more

#google #local seo

In a previous post, I explained how to use low-priority shopping campaigns to segment traffic and products by search queries. In this post, I’ll explain how to use high priority shopping campaigns to segment products by performance. This is a powerful tactic and one we use frequently. To give you a sense for the value  … Read more

#google #google shopping #paid search

Understanding the Value—and Limitations—of Marketing Attribution Systems Digital marketing continues to expand, both in scale and opportunity. A decade ago, digital marketers were limited in the ways they could connect with customers, but now have a multitude of display opportunities: paid search (text and shopping), marketplaces with Amazon and eBay, video, and myriad social channels.  … Read more

You’ve no doubt heard the tired cliché “content is king,” but on today’s tailor fitted search engine results pages (SERPs), a less often used and more accurate maxim may be that “context is king.” The context of a search query provides insight into a searcher’s intent, which has always directly correlated with the conversion probability  … Read more

Recently, Bing officially made a much-awaited announcement: the release of their new beta, Custom Audiences, set to launch today. This new beta will be familiar to many e-comm marketers as it presents similar tools as Customer Match lists on Google, which was released in Q4 of 2015. Generally speaking, customer audience segments allow you to  … Read more