Black lives matter – they are precious. This seems to me an appalling thing to need to affirm. But we must, because if anything has been made brutally clear over the past few weeks (and months and years and decades and centuries), it is that our society has a cancer of racism – a cancer  … Read more

Non-profits all around the world are being impacted by COVID-19. While many of these organizations likely leverage both a grant account and a standard paid account, the current circumstances may have caused some non-profit organizations to put their paid advertising efforts on hold. If you’re in this situation, you can use this as an opportunity  … Read more

What is Voice Search? Voice Search is speech recognition technology that allows users to search on websites, search engines, or apps by speaking to a device – such as a mobile phone, computer, or smart speaker. This post will go over a few different types of voice search and how to optimize for these. Echo  … Read more

What is ROAS and How Do You Calculate It? Setting a ROAS target for your search marketing programs is very important to ensure you’re maximizing the effectiveness of your paid search budget. It helps you evaluate which campaigns and keywords are profitable, and which are not.   To start, let’s make sure we’re aligned on  … Read more

#advertising #google ads #paid search #ppc #roas #sem

How to Use Your Local Public Library for Marketing Research “Digital Marketing” is an incredibly broad term, referring to dozens of channels, strategies and tactics executed by thousands of people using hundreds of tools and platforms. However, one thing all of us who do digital marketing have in common, whether we’re working for an agency  … Read more