Local SEO strategy doesn’t have to be overwhelming! Figuring out the latest developments in SEO is hard enough for websites, but if you own a brick-and-mortar business or offer a localized service – realtors, therapists, lawyers, doctors, cleaning services, photographers, and many more – mastering the ins and outs of local SEO can be especially  … Read more

This year Seattle hosted the Women in Tech Regatta (WiT), featuring more than 30 events, 175 speakers and 1,000+ attendees over 5 days. The regatta was designed as a collection of workshops and conversations curated to connect women to peers, mentors and resources. The workshops included everything from understanding blockchain technology, data and ethics to the  … Read more

In a previous post, we showed you how to investigate a shift in performance using our Search Data Map. Now let’s dig into scenarios with three common trends that can impact performance and how this map can help you understand these trends and optimize your account. Scenario 1: Drop in Conversion Rate You’re focused on selling  … Read more

Our own David Creatura explains how to optimize your Facebook ads through an underutilized reporting view. Check out David’s post on the Marin Insights Blog.

Updated: March 9, 2018 Between Google’s local pack and knowledge panel results, today’s SERPs allow searchers to find exactly what they need before clicking through to your site, usurping core business KPIs. This off-site engagement, from click-to-calls to map views, is not captured by Search Console or Google Analytics—and that means you’re missing out on  … Read more