The world of traditional marketing is one of fixed budgets, set well in advance, and post-campaign reporting. For understandable reasons, these same approach is often applied to digital marketing – set a fixed budget, assess the performance over time, but stick to the budget. A performance marketer sees the world differently. While we understand the … Read more
Well, you fell for it. Sorry to say, this is not another listicle. So dig out those dusty reading comprehension skills and focus! I’m not even going to give you subheadings, because that’s cheating. Subheadings are like the Spark Notes of online articles. Are you even still reading this? As a web content writer, I’ve … Read more
While Bing tends to imitate Google AdWords features long after we’ve already been using them, things have gone a bit differently with Image Ad Extensions. Google released image extensions in June 2013. But just a few months ago, while one of our clients was successfully utilizing the new feature, Google abruptly ended the beta and … Read more
Gypsy’s Dispatches from the SEM Trenches While bid management and negative keywords are the most important day-to-day management tasks for Google Shopping campaigns, the Dimensions tab gives data geeks like myself a number of additional opportunities to maximize performance. Here are a few of my favorites: 1. Identify Outliers in Spend, Impressions, or Conversions The … Read more
#google shopping
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