PPC

While Bing tends to imitate Google AdWords features long after we’ve already been using them, things have gone a bit differently with Image Ad Extensions. Google released image extensions in June 2013. But just a few months ago, while one of our clients was successfully utilizing the new feature, Google abruptly ended the beta and  … Read more

Gypsy’s Dispatches from the SEM Trenches While bid management and negative keywords are the most important day-to-day management tasks for Google Shopping campaigns, the Dimensions tab gives data geeks like myself a number of additional opportunities to maximize performance. Here are a few of my favorites: 1. Identify Outliers in Spend, Impressions, or Conversions The  … Read more

#google shopping