Image Source Search Marketing Overload The SEO and Search Marketing industries are an ever changing, complex mix of technical know-how and marketing savvy. Finding a team with the right skill set and approach is key to achieving search dominance for your company. So how do you mange the task of deciding who to use  … Read more

#Internet Advertising #Search Marketing

The recent change to Facebook’s EdgeRank (algorithm) comes at a time when the platform is trying to maximize the amount of paid advertising they offer.  The change is thought to allow Facebook the room it needs to increase its organic to paid ratio, allowing for 80% of the content in a newsfeed to be organic  … Read more

#EdgeRank #Facebook #social analytics #social media

The Power of Lists The human fascination with lists is used to full effect on many popular blogs. Consider the widely Tweeted and Facebooked Thought Catalog, whose articles are overwhelmingly presented in list form. The Huffington Post is no stranger to features of the “10 best…” format either, and even the New York Times blog  … Read more

#Guest Blogging #Viral Blog Posts

Link-Building Strategies Guest blogging may be the most well known link-building strategy, but it’s not always the most effective. The best approach depends on your site’s Internet presence, and since no two websites are exactly alike, it’s important to create an individualized link-building plan. Read on to learn about my observations from the field. Image  … Read more

#Guest Blogging #link building #Links #SEO

In Part 1 of my Blogging SEO for Beginners: Optimize Your Posts, I covered the steps you can take to optimize your post content. In Part 2, I will cover steps you can take in the back end that will help give your posts an extra SEO boost. 1. Use an SEO plugin SEO plugins  … Read more

#Blogging #SEO #Wordpress