How to Use Your Local Public Library for Marketing Research “Digital Marketing” is an incredibly broad term, referring to dozens of channels, strategies and tactics executed by thousands of people using hundreds of tools and platforms. However, one thing all of us who do digital marketing have in common, whether we’re working for an agency  … Read more

If you’re in need of some quick wins to boost search performance without increasing spend, look no further! We’ve compiled a list of things you can do right now to improve your performance with minimal investment.     1. Insert Keywords into Ad Copy to Improve Ad Relevance   Optimizing for ad relevance is a  … Read more

Bids are an essential part of ad rank, which determines what position your ad shows in an auction. Over the years, Google has developed an array of automated bidding strategies that utilize predictive behavior modeling to help you achieve your advertising goals. Here’s a breakdown of each Google Ads bidding strategy. Maximize Clicks When to  … Read more

Originally posted July 25, 2019. Updated May 6, 2020. Think of your favorite park in your hometown or those pancakes you always order at your local brunch spot. Somethings never change—or they change just a tad bit each year. Maybe last year you had a thing for adding sliced bananas to those pancakes, but this  … Read more

How to Reframe Brand Messaging in Ad Copy During a Pandemic As we face another recession, search and shopping behaviors are going to see major shifts in what products are being consumed and how advertising will impact buying decisions. Here we’ll discuss ways to reframe your products and messaging through ad copy during an unprecedented  … Read more

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