In a previous post, I explained how to use low-priority shopping campaigns to segment traffic and products by search queries. In this post, I’ll explain how to use high priority shopping campaigns to segment products by performance. This is a powerful tactic and one we use frequently. To give you a sense for the value  … Read more

#google #google shopping #paid search

We have benefited greatly from this maxim at Wheelhouse DMG. It comes from “Good to Great”, Jim Collins oft-cited book on how fledgling companies become meaningful and lasting institutions. In it, Collins asserts that hiring the right people in the early stages of a company’s life is critical to establishing a foundation on which that  … Read more

We’re excited to share that, for the second year in a row, Wheelhouse DMG has once again made the Inc. 5000 list of the fastest growing privately held companies in the US. Making the list two years in row is an accomplishment achieved by only 1 out of 3 companies that ever appear on the list. For the  … Read more

Align Search Queries with the Right Products and Bids in Google Shopping When setting up Google Shopping campaigns, it is often difficult to decide out how to organize your account to best segment your data and find appropriate bids for your products. Since this is done using different methods than Search, it can sometimes be a  … Read more

#google #google shopping #paid search

Understanding the Value—and Limitations—of Marketing Attribution Systems Digital marketing continues to expand, both in scale and opportunity. A decade ago, digital marketers were limited in the ways they could connect with customers, but now have a multitude of display opportunities: paid search (text and shopping), marketplaces with Amazon and eBay, video, and myriad social channels.  … Read more