For most marketers, “user testing” is a scary term — it’s something you know you should be doing, but you aren’t. The fact is, every website could benefit from some good, consistent user testing. Whether it’s smoothing out your navigation or gauging public perception of your site and its functions, testing is a great way … Read more
Part 1: A behind-the-scenes look at the Wheelhouse DMG Client Experience experience (Originally posted December 3, 2020. Updated July 20, 2021) CE is an acronym for Client Experience, and at Wheelhouse DMG, we are lucky to have a team of hard-working CE managers who facilitate successful client relationships on a daily basis. You may think … Read more
Originally posted July 25, 2019. Updated July 9, 2021. Think of your favorite park in your hometown or those pancakes you always order at your local brunch spot. Somethings never change—or they change just a tad bit each year. Maybe last year you had a thing for adding sliced bananas to those pancakes, but this … Read more
In an industry like ours, where phrases like “search rank” and “snippet-winning” are commonplace, the work we do is inherently competitive. This means that, oftentimes, our work is reactive. We’re always looking for ways to emulate and improve upon what’s been done before. By doing this, we’re able to stay relevant and maintain a … Read more
One of the biggest changes in SEO over the last several years has been the evolution of Local SEO. Led by Google’s continual charge to hyper-localize transactional SERPs, this new focus underscores the company’s aim to get more local businesses front and center in the eyes of searchers. Ever since the Google Penguin Update in … Read more
