Maybe this sounds familiar: You’ve combed through the data, thought up a few ideas, and presented them to your digital marketing team. Next comes the implementation — but which tactic should you go with? And how can you be certain it’s the right one? This is where A/B testing can come in handy. With A/B … Read more
Originally posted July 25, 2019. Updated July 9, 2021. Think of your favorite park in your hometown or those pancakes you always order at your local brunch spot. Somethings never change—or they change just a tad bit each year. Maybe last year you had a thing for adding sliced bananas to those pancakes, but this … Read more
In an industry like ours, where phrases like “search rank” and “snippet-winning” are commonplace, the work we do is inherently competitive. This means that, oftentimes, our work is reactive. We’re always looking for ways to emulate and improve upon what’s been done before. By doing this, we’re able to stay relevant and maintain a … Read more
One of the biggest changes in SEO over the last several years has been the evolution of Local SEO. Led by Google’s continual charge to hyper-localize transactional SERPs, this new focus underscores the company’s aim to get more local businesses front and center in the eyes of searchers. Ever since the Google Penguin Update in … Read more
If you’re at all familiar with the SEO landscape today, then at some point you’ve probably encountered the term “search intent.” As a concept, search intent may seem daunting at first, but the thinking behind it is simple: In order to deliver the most value to searchers and win clicks, first we have to understand … Read more
