Changing your max CPCs allow you to show your ads more or less frequently. This is important for businesses that fluctuate during the year for example, due to seasonality. During a business’ peak season, your company should be willing to pay more per click in order to get more eyes on your products. Conversely, during  … Read more

What Small and Local Businesses Can Do While Sheltering-in-Place As “shelter-in-place” directives are rolling out across the country (and the world), it’s a difficult time for small and local businesses. Many local business owners rely on foot traffic and local customers. Even if they are classed as “essential” businesses, income uncertainty within local communities and  … Read more

What We Learned from Running a Virtual Workshop during Covid-19 At Wheelhouse, one of the services we often find most helpful to clients is customer journey mapping. Customer journey mapping is a versatile tool, and in our digital marketing context, it is often a crucial first step in developing a strategy because it offers such  … Read more

Case Study: Improving Conversion Value for an eCommerce Client with Smart Shopping We tested Google’s Smart Shopping campaign on an ecommerce client – a B2C horticultural and tools supply company. Over the course of 3.5 months, conversion value increased 38% while conversions increased by 26% all while achieving the campaign’s target ROAS.   What is  … Read more

Healthcare is a fascinating and active space within the search landscape — and for good reason! Google maintains its dominance in search due to its ability to consistently deliver relevant results. As algorithm updates have continuously raised the bar on quality, expertise, proximity, and relevance, healthcare sites — maybe more than any other vertical —  … Read more