More so than perhaps any other social media platform, Facebook has evolved in recent years to become a powerful and sophisticated digital marketing tool capable of boosting discovery, driving traffic, and increasing conversions. By taking the time to learn how to use it, advertisers can broaden their arsenal of digital tools to include the world’s  … Read more

When it comes to selling physical goods in the digital realm, no company does it better (or at a greater volume) than Amazon. As the world’s largest online retailer, Amazon accounts for nearly 14% of all retail e-commerce sales worldwide. And while sites like Facebook and Google usually account for a majority of the discourse  … Read more

In order to be an effective digital marketer, you need to learn as much as possible about your clients, their goals, their internal processes, their tech stack, and their pain points—as quickly as possible. And there are few tools as effective for understanding all of the many details, quirks, and nuances of a client’s business  … Read more

I wanted to share an important update regarding Apple’s latest iOS14 policy requirements. We’ll go over the impacts it will have on apps in the iOS 14 Apple Store, as well as its effect on the advertising ecosystem as a whole. Apple has put app publishers and advertisers on notice of impending user privacy changes,  … Read more

Google Analytics 4 marks a significant milestone in the evolution of web analytics. Google has marketed its newest iteration as the answer to “major shifts in consumer behavior and privacy-driven changes”. GA4 is AI-driven and uses machine learning to automatically alert you to trends and changes in data, unlocks powerful new reporting and integrations, and  … Read more