Blog

Google Analytics 4 marks a significant milestone in the evolution of web analytics. Google has marketed its newest iteration as the answer to “major shifts in consumer behavior and privacy-driven changes”. GA4 is AI-driven and uses machine learning to automatically alert you to trends and changes in data, unlocks powerful new reporting and integrations, and  … Read more

Photo by Carley Jayne Photography | As we’ve adjusted to life during Covid-19 social distancing and the abrupt switch to all-remote work here at Wheelhouse DMG, one of the all-stars of our team who has helped make the transition feasible is our Office Manager Hallie O’Reilly. Hallie’s position has been in many ways especially challenging  … Read more

Are users spending significant time on your site but are still abandoning their cart? Do you know how many clicks it takes for a user to add a product to their cart? Are you confident that you have provided all the information a user would need to convert on your site? Whether you are in  … Read more

At Wheelhouse DMG, we are committed to being good stewards of our clients by looking out for their best interests throughout our engagement and beyond. We see this in action during site redesigns and migrations. This is frequently a high-stress and complex time for our clients as they navigate site designs, integrations, hosting implications and  … Read more

It was a year and a half ago when I found that the growth path that I had at my previous company had been slashed by its new owner and I began my search for a new job. I had interviewed for my current position at Wheelhouse in four parts over five weeks. This was  … Read more