Social Media Best Practices Guide: Pinterest, Instagram, and Youtube

Kay / 24th September 2013 / Comment

pinterest best practices

Our final installment in the Social Media Best Practices series covers the three most visual forms of social media. While certain parts of the optimization of these platforms mirrors that of Facebook and Twitter, the “artsier” nature of Pinterest, YouTube, and Instagram requires different considerations for SEOs. Read on for our tips on how to make the most of these platforms.

Pinterest

Pinterest is an excellent way to engage with others and showcase your brand’s personality. Pinterest now contributes to 20% of social commerce and a significant percent of mobile activity, making it a crucial platform to implement and optimize.

Pinterest Best Practices

  • When you create a new board in Pinterest, you’ll be given the option to allow other users to pin—make use of this feature to collaborate with other Pinners by sharing boards that represent a common interest.
  • Follow other users, re-pin them, comment and like their pins.
  • Keep Pinterest in the back of your head while you’re surfing the Web—pinning images only takes a second and you never know when you might come across something unique that could attract more followers.
  • Make sure to credit your pins by including “via XYZ” in your caption.
  • Use sharp, uncluttered images, as these will get the best re-pin results.

YouTube

More and more brands are using YouTube in their social media efforts, and with good reason: this platform allows for greater engagement and provides incentive for asset creation. A popular video can be used on your website and could generate unparalleled levels of traffic if it “goes viral”.

YouTube Best Practices

  • Include a link to a relevant page on your website in each video description, making sure to use the full link.
  • Organize your videos into relevant playlists (i.e. Marketing Videos, videos by series, etc.)
  • Use tags thoughtfully – include logical, relevant keywords.
  • Engage with the YouTube community – ask and reply to questions, subscribe to other relevant accounts, and favorite videos.
  • Promote your new videos on Twitter and Facebook as you put them up.
  • Frequently change the “featured video” on your channel—this will keep followers interested.
  • Use “How To” in titles whenever it’s relevant, as this is a common search term in Google and will therefore pull in more traffic. Make a few “how to” videos if you have the time and resources.

Instagram
Instagram is the newest player on the social media scene and can be a great asset to your brand’s web presence. For those who haven’t used it yet, Instagram is an app that allows users to take pictures, add filters and effects, attach hashtags and captions, and share with followers—think of it as a photographic twitter. The catch is that Instagram is only optimized for iPhone and Android, so you may have trouble integrating it into your outreach efforts without a smartphone. There are third party Instagram apps and software on the Web that supposedly work on PCs, but we can’t vouch for their efficacy.

Instagram Best Practices

How to present content:

  • Share visually appealing content. This may seem obvious, but its importance can be understated—Instagram users tend to make use of the app’s filters and other photo editing effects, so only eye-catching material will stand out.
  • Always include relevant hashtags (2-3 max) and a brief description or caption with each photo to make your content searchable and give it more personality.
  • Create a personal hashtag (such as a business name or targeted keyword) and use it in your posts.

Types of posts:

  • One popular use of Instagram for businesses: let your audience know what’s happening behind the scenes! Share pictures of coworkers having fun, a particularly delicious office lunch, the view outside your window—anything to bring readers into the office, figuratively speaking.
  • Tag images associated with your business on your Photo Map.

Engagement:

  • Remember to interact with others: follow clients and industry experts and comment/like other images.
  • Instagram allows you to post your pictures to Facebook, Twitter, and Flickr accounts, a feature you should definitely take advantage of, as it adds a unique visual component to these platforms.

We hope you’ve enjoyed our Social Media Best Practices guide! Did we miss a platform you like to use? Leave us a comment!

By Kay