When considering analytics tools for your business, website, and digital marketing efforts, it’s important to understand the benefits and limitations of (and alternatives to) the industry standard, Google Analytics. Let’s dig in! Google Analytics is Free, So Why Should I Pay for an Analytics Tool? One common critique is that Google Analytics focuses mainly on  … Read more

#analytics #mobile

Facebook isn’t the only social media platform that’s rolled out new changes lately. Twitter recently added an analytics feature that is being embraced by the SEO-inclined with open arms. While Twitter has been a staple of social media campaigns for several years, its contributions to website traffic have been notoriously difficult to quantify. The metrics  … Read more

#analytics #ROI #twitter