PPC

  ow that you know why data feed quality matters and how to build your first data feed, it’s important to make sure that your conversion tracking is properly configured for your Google Shopping campaigns. Incorrect product URL configuration You may use internal or third party tracking parameters for your Google Shopping campaigns. If this  … Read more

#google merchant center #google shopping #product data feed

PPC

In my last post, Google Shopping 101: Why Data Feed Quality Matters, I discussed the importance of taking the time to build a high-quality and complete data feed. In this post, I’m going to share the process I go through with my clients when they build their first data feeds. Step 1: Identify your business’  … Read more

#data feed #google merchant center #google shopping

PPC

Launching a Google Shopping campaign is a much greater undertaking than launching any other paid search campaign. The most time consuming and complex aspect of Google Shopping campaigns is the build and quality check of the product data feed.

#data quality #google merchant center #google shopping