In a previous post, I explained how to use low-priority shopping campaigns to segment traffic and products by search queries. In this post, I’ll explain how to use high priority shopping campaigns to segment products by performance. This is a powerful tactic and one we use frequently. To give you a sense for the value  … Read more

#google #google shopping #paid search

Align Search Queries with the Right Products and Bids in Google Shopping When setting up Google Shopping campaigns, it is often difficult to decide out how to organize your account to best segment your data and find appropriate bids for your products. Since this is done using different methods than Search, it can sometimes be a  … Read more

#google #google shopping #paid search

Gypsy’s Dispatches from the SEM Trenches While bid management and negative keywords are the most important day-to-day management tasks for Google Shopping campaigns, the Dimensions tab gives data geeks like myself a number of additional opportunities to maximize performance. Here are a few of my favorites: 1. Identify Outliers in Spend, Impressions, or Conversions The  … Read more

#google shopping

PPC

  ow that you know why data feed quality matters and how to build your first data feed, it’s important to make sure that your conversion tracking is properly configured for your Google Shopping campaigns. Incorrect product URL configuration You may use internal or third party tracking parameters for your Google Shopping campaigns. If this  … Read more

#google merchant center #google shopping #product data feed

PPC

In my last post, Google Shopping 101: Why Data Feed Quality Matters, I discussed the importance of taking the time to build a high-quality and complete data feed. In this post, I’m going to share the process I go through with my clients when they build their first data feeds. Step 1: Identify your business’  … Read more

#data feed #google merchant center #google shopping

PPC

Launching a Google Shopping campaign is a much greater undertaking than launching any other paid search campaign. The most time consuming and complex aspect of Google Shopping campaigns is the build and quality check of the product data feed.

#data quality #google merchant center #google shopping

PPC

With the forced migration away from Product Listing Ads (PLAs) to Google Shopping, many of us on the agency side have been working to upgrade our clients’ campaigns to Shopping over the past couple of months, ahead of the August deadline. As with any Google product “improvement”, we naturally ask ourselves, “Why is Google doing  … Read more

#google shopping