The Discovery and Direct search type data provided in Location Insights proves an excellent source for identifying the local search queries you’ll need to optimize for to improve engagement with your business on local SERPs. For those unfamiliar with Discovery and Direct search types, here’s how it breaks down. Direct Search Queries Direct searches are  … Read more

#google #local seo

In a previous post, I explained how to use low-priority shopping campaigns to segment traffic and products by search queries. In this post, I’ll explain how to use high priority shopping campaigns to segment products by performance. This is a powerful tactic and one we use frequently. To give you a sense for the value  … Read more

#google #google shopping #paid search

Align Search Queries with the Right Products and Bids in Google Shopping When setting up Google Shopping campaigns, it is often difficult to decide out how to organize your account to best segment your data and find appropriate bids for your products. Since this is done using different methods than Search, it can sometimes be a  … Read more

#google #google shopping #paid search

  Our second entry in the Social Media Best Practices Guide series walked you through the 140-character ins and outs of Twitter. This installment will focus on optimizing your brand’s Google+ account. Google+ has attracted less of a following than Twitter or Facebook, but its association with Google means that maintaining an active page can help  … Read more

#best practices #G+ #google #google plus #social media best practices

Bloggers take note: Google recently announced some new additions to its algorithm. The announcement comes through an update on the Webmaster Tools “Link Schemes” section, so it has received little fanfare thus far. However, this update is not one to ignore: it may necessitate a second look at your blogging voice and SEO techniques, especially  … Read more

#advertorials #algorithm #anchor text #google #Guest Blogging