When considering analytics tools for your business, website, and digital marketing efforts, it’s important to understand the benefits and limitations of (and alternatives to) the industry standard, Google Analytics. Let’s dig in! Google Analytics is Free, So Why Should I Pay for an Analytics Tool? One common critique is that Google Analytics focuses mainly on  … Read more

#analytics #mobile

A couple of weeks ago, we mentioned that Google is planning to target sites developed for smartphone users in an upcoming algorithm update. There are several articles on Google that explain what webmasters should look out for, so we developed a take-away version for time-crunched readers. Advice regarding the update covers two main points: Make  … Read more

#google analytics #mobile