Hi everyone, I’m Laura Rowe. I’m a Director of Digital Advertising for Wheelhouse Digital Marketing Group. I’m here to talk about some projects that you can work on even if your current advertising campaigns are paused. I know several clients that we work with, unfortunately, had to pause their advertising for the time being,  … Read more

#ads paused #digital ads #paid search #ppc #sem

What is ROAS and How Do You Calculate It? Setting a ROAS target for your search marketing programs is very important to ensure you’re maximizing the effectiveness of your paid search budget. It helps you evaluate which campaigns and keywords are profitable, and which are not.   To start, let’s make sure we’re aligned on  … Read more

#advertising #google ads #paid search #ppc #roas #sem

How to Reframe Brand Messaging in Ad Copy During a Pandemic As we face another recession, search and shopping behaviors are going to see major shifts in what products are being consumed and how advertising will impact buying decisions. Here we’ll discuss ways to reframe your products and messaging through ad copy during an unprecedented  … Read more

#ad copy #coronavirus #covid-19 #paid search #ppc #sem

In a previous post, I explained how to use low-priority shopping campaigns to segment traffic and products by search queries. In this post, I’ll explain how to use high priority shopping campaigns to segment products by performance. This is a powerful tactic and one we use frequently. To give you a sense for the value  … Read more

#google #google shopping #paid search

Align Search Queries with the Right Products and Bids in Google Shopping When setting up Google Shopping campaigns, it is often difficult to decide out how to organize your account to best segment your data and find appropriate bids for your products. Since this is done using different methods than Search, it can sometimes be a  … Read more

#google #google shopping #paid search

It is no secret that PPC Advertising is becoming a more and more important means of targeting and reaching consumers today. In the first half of 2012, Internet Advertising spending increased by over 7.2%, outpacing growth in all other verticals according to Nielsen Global AdView Pulse Q2 2012 report released last week. The real secret  … Read more

#cpa #cpc #paid search #ppc