Having spent the past six years at a traditional music PR firm, I recently made the leap into the digital realm, joining the team at Wheelhouse Search. From the get-go there was lots of talk of link building, link bait, domain authority, paid content, and all sorts of other weirdness I had never before encountered.  … Read more

#digital PR #PR #public relations

Rand Fishkin said it back in 2011: “the job of the SEO has been upgraded to an organic web strategist.” It was true back then and, with the roll out of Google Panda and Penguin in 2012, nothing is truer as we enter the new year. The new role involves a mix of content creation,  … Read more

#public relations #SEO