Social Media Best Practices Guide: Twitter

Kay / 10th September 2013 / Comment

We kicked off our Social Media Best Practices series last month with some tips for Facebook. Our second installment will discuss the ins and outs of Twitter from an SEO perspective.

As the second most popular social networking site after Facebook, Twitter is a platform you don’t want to neglect. The brevity of Tweets–140 characters maximum–means a small time investment per post, as well as a forgiving atmosphere for spelling/grammar errors due to the need for abbreviations—an added bonus! Here are our tips for helping your brand get the most out of Twitter:

When to Post on Twitter

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  • Schedule your tweets between 8 a.m. and 7 p.m—tweets posted in this window get 30% higher engagement rates than those that occur before and after.
  • Post on the weekends—engagement rates for Saturday and Sunday are higher then than during the week. Do keep in mind that your brand’s followers may have an engagement schedule that differs from the norm—keep an eye on your Twitter Analytics account to see when your followers are most likely to interact with you. 
  • Aim for about two brand-related posts a day, and include questions when you can—this encourages user interaction. You should also include links whenever possible, as linked tweets have an 86% higher retweet rate than their linkless counterparts.
  • Something to keep in mind with links: while using an external link shortener like bit.ly used to give you the added advantage of tracking link clicks, Twitter Analytics now provides the same service, so you don’t need to stray beyond Twitter’s built-in shortener for analytical info. However, if your Analytics account is having issues (it’s been known to happen), bit.ly provides a nice alternative.

What to Post on Twitter

  • Interact with followers/accounts you follow. Aim for at least one retweet and one direct tweet at a follower per day. It’s worthwhile to add any account you can find in your industry; if you add an account, there’s a good chance you’ll be added back, increasing your own follower count.
  • Hashtags reign supreme on Twitter, with hashtagged tweets getting twice as much engagement. Limit yourself to one to two per tweet.
  • Finally, asking your followers to “retweet” (the full word rather than the popular “RT”) will increase your retweet rate by a factor of 23—not bad!

This applies to all platforms, but remember to observe before engaging—keep track of what your followers are saying and make a note of what seems to be working for well-engaged Twitter accounts in your industry. Stay tuned for the next installment in our Social Media Best Practices guide!

Was there a tip we missed? Let us know in a comment!

By Kay