WEBINAR
Webinar: Creative Is The New Targeting – The Future of Healthcare Marketing
September 30, 2024
12:00 PM PST
Overview
In the ever-changing landscape of healthcare digital marketing, a paradigm shift is underway: creative is becoming the new targeting. Explore how the fusion of AI, creative diversity, and performance marketing is reshaping the industry over the next 12-18 months.
We will identify the path to creating a powerful marketing strategy that puts you at the forefront of healthcare advertising. Understand how to effectively reach niche audiences while respecting privacy and maintain advertising and marketing performance, even in the face of stringent targeting limitations for advertising in the healthcare industry.
In this practical, one-hour session, we will share:
- Actionable steps and considerations to enhance creative strategies in healthcare marketing and adapt to audience targeting limitations
- Insights into using automated campaigns and AI-based products
- How platform learning models identify and optimize for best-fitting audiences
- Strategies for engaging diverse audiences with compelling creative
- Challenges and pitfalls to avoid when creating numerous assets
- How to leverage generative AI for efficient creative asset production
- Techniques for differentiating creative to maintain competitiveness
What to Expect
Meet Your Presenter
Chelsea Keller, Senior Digital Advertising Manager
Chelsea Keller specializes in integrated digital media planning and buying, audience building, and campaign optimization. Her approach combines creative thinking with data-driven strategies, allowing her to develop innovative solutions that consistently surpass client KPIs. Her skills span various areas, including campaign strategy development, client relationship management, and data storytelling.
What We’ll Cover
- The power of AI-driven campaigns to reach niche healthcare audiences ethically
- Mastering the “creative is the new targeting” approach for healthcare marketing
- The rise of AI-powered algorithms in paid advertising across Meta, TikTok, and Google
- Strategies to produce diverse, compliant creative assets at scale
- How to leverage generative AI to streamline content production while maintaining accuracy
- Techniques for optimizing campaigns within protected audience segments
- Effective methods for contextual targeting in healthcare advertising
- Insights into measuring campaign performance in privacy-conscious environments
- Guidance for implementing AI-driven strategies in your organization
- Emerging trends and future predictions in healthcare digital advertising
REgistration
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