WEBINAR
Webinar: Developing a First-Party Data Strategy for Digital Marketing Success
September 10, 2024
10:00 AM PST
Overview
You know you need to shift to a first-party data strategy, but how? Can you really stop relying on third-party data AND maintain digital marketing performance? This webinar is a must for digital marketers navigating the complex and rapidly evolving world of privacy regulations and compliance.
In this practical, one-hour session, we will share:
- How to reverse engineer customer success using a first-party data strategy
- The essential tech stack needed to implement a private client ID system
- Step-by-step guide to setting and utilizing a first-party, non-PII identifier
- Techniques for closed-loop reporting using web analytics and CRM data
- Creating custom attribution models based on your own first-party data
- Practical considerations for identity resolution and data privacy compliance
- Tips for minimizing data shared with third-party platforms while maintaining marketing effectiveness
What to Expect
Meet Your Presenter
Michael Wiegand, Director of Marketing Sciences
Michael Wiegand is a seasoned digital strategy leader with over two decades of experience driving growth and innovation for some of the world’s most recognized brands. His expertise spans healthcare, education, and corporate industries, where he has spearheaded initiatives such as the development of data-driven marketing strategies, implementation of enterprise-level CRM systems, and optimization of digital experiences for multi-location organizations. Michael’s work in healthcare includes leading projects to enhance patient engagement through personalized content strategies and integrating complex digital ecosystems for HIPAA-compliant platforms.
What We’ll Cover
- The drawbacks of third-party data strategies and the benefits of shifting to first-party data
- Essential tools for a first-party data strategy: tag managers, web analytics, CRM platforms, and BI tools
- Step-by-step guide to implementing a private client ID (pcid) system
- Techniques for closed-loop reporting using web analytics and CRM data
- Creating custom attribution models based on your first-party data
- Practical considerations for identity resolution and data privacy compliance
- How to minimize data shared with third-parties while maintaining marketing effectiveness
- Real-world example of integrating data across platforms (e.g., Google Analytics, Salesforce, BigQuery, Looker Studio)
REgistration
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