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Aaron Burnett

Chief Executive Officer

W/ since October 2010
Pronouns: He/him

Aaron Burnett is CEO and founder of Wheelhouse Digital Marketing Group, a fast-growing digital marketing agency recognized by Inc. Magazine as one of the best places to work in the United States and by both Seattle Magazine and the Puget Sound Business Journal as one of the best workplaces in Washington State.

His more than two decades of business and entrepreneurial experience was defined by an early realization: that conventional, mercenary business practices offer little joy or fulfillment. Instead, Aaron has cultivated and built a thriving company based on an unwavering focus on helpfulness, generosity, and joy. Wheelhouse is the culmination of Aaron’s experience and commitment to values-driven decision-making. It’s a story told through performance, such as:

  • The 50 percent year-over-year growth the company has enjoyed for the past five years – all through referrals from delighted clients.
  • Inclusion in the INC 5000 list of fastest-growing companies in the United States for each of the past four years.

It’s also a story told through people—by strings of adjectives, straight from Aaron’s colleagues, employees, and clients: “trustworthy,” “astute,” “imaginative,” and “scary smart,” to list a few.

Every point of Aaron’s career has been marked by his ability to leverage technology and his own creativity to drive growth. At McCaw Cellular (later acquired by AT&T, becoming AT&T Wireless), Aaron started as a data-entry temp and was hired as a full-time employee within three weeks after identifying key technical insights by identifying patterns in maintenance data that previously had gone unnoticed. Within nine months, he was leading a team of 75 and within five years, he rose to VP of Sales & Marketing. Along the way, he led a development and data-science project that produced a highly accurate predictive model for consumer call activity and successfully inventing and developing a telecommunications platform that reduced key network expenses by 80%.

Aaron has an uncanny ability to envision, craft, and share a story—to pinpoint and never lose sight of its core value. His creativity, coupled with a wealth of marketing experience, has led to a fine-tuned strategic acumen that guides his own direction and the direction of his partners and clients. For example, as SVP of Marketing at Speakeasy, Aaron doubled direct and affiliate sales within 100 days of his hire date. In his next role, as VP of Marketing at NetMotion Wireless, Aaron executed a strategy that grew the company’s customer base from 70 to 700 in less than two years.

Among his many other professional accomplishments, Aaron served as the president and principal of Produxs, a UX design firm; was one of four partners in a boutique brand strategy and marketing consultancy with the creator of the Microsoft Windows brand and the former president of Starbucks International; co-founded the first web-based telecommunication service aggregator serving the Hispanic market in the U.S., and developed and implemented a marketing strategy as VP of Marketing for PivotLink that took the company from obscurity to rising stardom in its market.

Wheelhouse is the culmination of Aaron’s experience and commitment to values-driven decision-making. The agency’s culture is grown and protected by twin missions:

  • to be the best partner for each client and
  • to be the best place to work for as many people as possible.

In 2015, Aaron took Wheelhouse values beyond the office, launching a quarterly “Generosity Day” initiative to serve those in need within the Seattle community.

Aaron’s unique approach at Wheelhouse has been a resounding success—an accomplishment reflected by the company’s glowing Glassdoor reviews and its recent nomination as a Best Workplace in Washington. Employees are happy, turnover is very low, and the agency’s average annual growth rate over the past three years has been 60% with the word-of-mouth support of happy clients.

 

Aaron’s Media Appearances

 

Authority Magazine (on Medium)

Seeing Light at the End of the Tunnel: 5 Reasons to be Hopeful 

Dr. D’s Social Network (podcast)

Unconventional Thinking in Business: Leading with Joy, Love and Grace

Snyder Showdown (podcast)

Diversity + Inclusion = Winning Combination with Aaron Burnett

The Hot Mic @ Arch DevOps (podcast)

AI and Marketing as BFFs

Sproutworth (Podcast)
How to Build a Values-based Organization That Boosts Growth

Breakthrough Success (podcast)
Unconventional Business Growth Strategies That Don’t Involve Sales Or Marketing With Aaron Burnett

TINYcon2018 (Main Stage)
“Beyond Happiness: Developing and Fostering a Culture of Joy”

2017 (Breakout Session)
Reviving and Sustaining Culture with TINYpulse

 

Testimonial

“Aaron Burnett sparked something massive when I invited him to speak at TINYcon. He set an alltime NPS record of 97 — after that it has been pure aggravation getting his time for a repeat appearance. Aaron’s constantly busy now inspiring audiences with his extraordinary journey and learnings. His skills as a public speaker are an absolute dream for any event.”        David Niu, Founder & CEO of TINYpulse

 

Have you met everyone?

Meet the rest of our team

Dustin is our Principal Engineer and brings 16 years of full-stack development experience to the team. When not helping engineer solutions for our partners, he enjoys spending time with his family and performing in local theater — a true “acting professional”.

Scott is our Director of Digital Strategy. He is a born and raised Seattleite with an all-too-predictable love of writing, books, films, coffee, and music. He loves his wife and son, and has quite the selection of wool socks.

Liz is the Director of Client Experience at Wheelhouse DMG, coordinating the workflows between the Digital Strategy, Analytics, and Engineering practices, so that things run smoothly. When she’s not in the office, she’s probably training for another marathon or paddle-boarding with her dog.

Trenton loves anything thrill-seeking, nerdy, or related to data analytics. He also enjoys being a Full-Stack Digital Marketer and helping clients achieve and measure business initiatives.

Christina is always curious about how customers connect with brands which makes her perfect for her UX and SEO-focused role at Wheelhouse. When she’s not at work, she probably on a trip, planning a trip, or checking out some new, delicious Seattle eatery.

As a Client Experience Manager at Wheelhouse DMG, Melanie creatively approaches every project to raise the level of communication across teams and optimize the client’s engagement.

Aditya is equal parts math geek and avid rock climber. Both of these passions led him to Seattle as a Data Scientist.

As a digital advertising analyst, Liz specializes in search, shopping, and social advertisements. With a background in digital strategy and integrated marketing, Liz enjoys deep diving into data across all digital disciplines in order to provide her clients with creative strategic solutions to help exceed their ROI goals.

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