GA4 is an exciting upgrade but it comes with a few challenges, namely preserving and integrating Universal Analytics data into a seamless reporting structure with new GA4 data. Beyond moving quickly to implement GA4 by July 1 to collect full- year data prior to the switch in 2023, your need to actively preserve past data and build pathways to integrate that data into future reporting for any YOY analysis. We’ve done the hard work for you.

Our marketing sciences experts approach this transition holistically; they conduct an audit of your data strategy and develop a new GA4 target strategy customized against your goals and utilize our tools to deliver seamless reporting that bridges UA and GA4 to maintain historical data critical to your business.



Data Audit

Deep dive into your UA strategy and provide guidance on future goals for GA4, data migration and how best to maintain analytic continuity.


Data Mapping

Overlay historical UA data to GA4 for seamless reporting.


Data Warehouse

Leverage our API integration to extract, load, and transform past performance from current UA implementation into Compass (our data warehouse).


Custom Dashboards

Deliver reporting tools designed to help your business get the most from historical UA and future GA4 data.

Reach out for support and solutions for preserving reporting continuity through your GA4 transition

How We Work


We work back from business value.


We’re not afraid to pivot directions.


We look out for our clients and they look out for us.

Partner With Us

We work with organizations who help us facilitate our twin mission: to be a best place to work and the best partner for clients. Our content strategy partners typically:

See us as a strategic partner, not just a vendor
Communicate clearly but kindly, especially under pressure
Look out for us, just like we’ll look out for them

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