Thanks for your interest in Wheelhouse DMG! Please tell us a bit about yourself.
GA4 is an exciting upgrade but it comes with a few challenges, namely preserving and integrating Universal Analytics data into a seamless reporting structure with new GA4 data. Beyond moving quickly to implement GA4 by July 1 to collect full- year data prior to the switch in 2023, your need to actively preserve past data and build pathways to integrate that data into future reporting for any YOY analysis. We've done the hard work for you.
We conduct a deep dive into your UA strategy and provide guidance on future goals for GA4, data migration and how best to maintain analytic continuity.
Overlay historical UA data to GA4 to deliver seamless reporting.
Leverage our API integration to extract, load, and transform past performance from current UA implementation into Compass (our data warehouse) to maintain historical data critical to your business.
Deliver reporting tools designed to help your business get the most from historical UA and future GA4 data.
Why should you update your event measurement strategy for GA4?
What steps should I take to implement custom parameters in GA4?
What happens to my UA data?
What does GA4 mean for google's future?
Should I run UA & GA4 in parallel?
How is google tracking data beyond the website?
How did GA4 change reporting?
How did GA4 change data collection?
How can I structure accounts in GA4?
How can I configure GA4 to maximize success?
GA4 is designed to support data collection in a cookie-less future. GA4 will provide a testing ground for machine learning to model user behavior, even when there are gaps in tracking from cookies.
The cutoff for transitioning to GA4 is July 1, 2023. In the coming months, GA will provide additional guidance on when exactly UA data will no longer be available and after that date you will be unable to download any historical data. If historical data is business critical, you will need to consider how you will store UA data, and whether that’s a data warehouse solution or custom reporting tables.
In short, yes. It will give you a great opportunity to compare data collection across these different properties, see how some of your metrics and dimensions will look differently, so that as you transition your reports, you can feel confident that you understand the GA4 data model and really make the most out of your GA4 implementation.
One of the most exciting changes is the User Id feature. Persistent user ID across devices will allow for cross-device tracking instead of creating a separate view on mobile and on web for a single user. GA4 will also consolidate web and app integrations so your data collection.
One of the great features of GA4 is that you can define conversions within your events based on any kind of event perimeter and any kind of conversion type – it allows for some flexibility in recreating your UA goals in GA4 based on how GA4 fits into your marketing technology stack and dependencies other parts of the system have on it, such as CRM or BI reports.
GA4 is a completely new data model. What you may be familiar with as category, action, and label now allows you to leverage custom event perimeters. As you start refactoring your custom tags, you want to be thoughtful about what perimeters you need to pass in – there is a limit and they cannot contain personally identifiable information.
GA4 does not have views but account and property structures. To ensure continuity of reporting, you'll need to plan out your property structure so that it accommodates the same segmentation you had with views and connect that with the business goals and the organizational structure. For example, if you have a global company, you want to create properties that reflect each business region’s needs.
Saying Wheelhouse has been an enormous help to me and my team is an understatement. Over my 25 years in executive/senior management positions that has included long stints at Unilever and Coty, I’m hard-pressed to think of ANY (not just digital) agency partner I have valued more than WheelhouseDMG. If you are considering agencies, I could not recommend them more highly.
- Mike Ferrara, CMO / HairUWear - The Wig Company
Your entire organization has bent over backwards to help, even in places that we’re not under an SOW with you – when I get on meetings and people can see I’m stressed, the first words out of their mouths are ‘what can we do’.
- Monique Trulson, Sr. Director Global Marketing / Insulet
ThriftBooks began working with Wheelhouse years ago when we were a young company, and our partnership has grown in lock-step with our business growth every year, something difficult to accomplish with an external agency. The Wheelhouse team working on ThriftBooks are in essence an extension of the ThriftBooks marketing team, delivering against the core KPIs but also proactively seeking and evaluating new opportunities for our business. The ThriftBooks + Wheelhouse success can be contributed to the WH team’s strong partnership within their team, across to the TB tam and with critical external partners like Google. In essence, they treat my business as is it were their own, and what more could a client wish for in an agency partnership.
- Barbara Hagen, VP Sales & Marketing / ThriftBooks
We’re just thrilled. Laura has shifted our paradigm. She’s done a great job of bringing us along.
- Yolanda Canny / John Muir Health
I want to reiterate the HUGE impact and shift the level of attention and detail is having on our business this summer. It’s truly game-changing…
- Scott Meis / Clipper Vacations
You guys really go the extra mile. The Wheelhouse team is skillful and great to work with — and when I have emergencies, you go above and beyond to be available.
- Madelyn Mills / Providence Health Services
Generosity may be the greatest strength of the Wheelhouse team. They consistently do more than we could hope – and never less than what is needed.
- Jason Corpus / A.M. Leonard
The number one reason ThriftBooks uses Wheelhouse for our SEM needs is performance. Their diligence in managing our account has allowed us to increase our spend to drive triple-digit increases in sales, customer acquisition, and profitability over the last three years. The fact that they are local is an added bonus.
- Matt Sand / Thriftbooks
There are many digital agencies and most know a thing or two about SEO, but none demonstrated the critical combination of technical skills and creativity at the level of Wheelhouse.
- Loren Lyon / Impact WA
We work with organizations who help us facilitate our twin mission: to be a best place to work and the best partner for clients. Our content strategy partners typically:
See us as a strategic partner, not just a vendor
Communicate clearly but kindly, especially under pressure
Look out for us, just like we’ll look out for them
Thanks for your interest in Wheelhouse DMG! Please tell us a bit about yourself.