CAPABILITIES
Our Technology: Purpose-built for Medical Device, Healthcare, and Privacy-First Brands.
Our technology is the culmination of years of experience building innovative and powerful applications, technologies, and solutions for some of the world’s most innovative brands. Through this work, we have developed a suite of applications and services that enable exceptional clarity, insight, and performance for our clients.
The Intelligence Layer That Makes Privacy-First Performance Possible
Compass is Wheelhouse’s HIPAA-compliant marketing data warehouse. It integrates and harmonizes first-party data, CRM, digital advertising, web analytics, and offline marketing data into a single, coherent view of the customer journey – built specifically for the compliance requirements and data complexity that healthcare and medical device organizations face. For brands where third-party tracking is restricted, platform data is incomplete, and measurement gaps threaten leadership confidence in marketing spend, Compass is the infrastructure that solves the problem.
What Compass does:
- Integrates first-party data, CRM, digital advertising, web analytics, and offline marketing data into a unified HIPAA-compliant warehouse
- Delivers a complete view of the customer journey across all channels and touchpoints
- Enables accurate attribution, channel optimization, and budget allocation decisions
- Powers Media Mix Modeling and advanced analytics with clean, harmonized data inputs
- Surfaces insights through customizable dashboards, flexible reporting, and AI-enabled business intelligence
With Compass, our strategists make decisions grounded in a complete and compliant picture of what is actually driving performance. That means better targeting, more defensible attribution, accurate cross-channel reporting, and the clean, unified data foundation that advanced capabilities like Media Mix Modeling require. It is the difference between trusting platform-reported numbers and knowing the truth.
Search Intelligence At Scale
Lighthouse is Wheelhouse’s proprietary search intelligence platform. It reads the SERP the way search engines do: paid and organic together, search features broken out, competitor positions mapped, AI-generated responses tracked, at a scale no manual process or standard tool can match.
What Lighthouse does:
- Analyzes SERP data at scale, including paid, organic, search features, and AI-generated responses, in ways standard tools cannot replicate
- Uncovers high-value keyword opportunities that others miss
- Maps competitor strategies and SERP positioning to identify where your brand can gain ground
- Connects paid and organic search data to surface cross-channel opportunities and eliminate conflicting spend
- Projects the traffic and revenue impact of recommendations before resources are committed, enabling confident prioritization
- Builds long-term opportunity roadmaps that keep strategy moving
Healthcare and medical device brands compete in some of the most contested search environments online. Patients, providers, and prescribers are searching with high intent, and the difference between appearing at the right moment and being invisible comes down to understanding the search landscape at a depth most agencies cannot reach.
Safeguarding Analytics Integrity While Ensuring Compliance
Our Compliance Monitoring solution runs continuous automated monitoring across your digital touch points, catching issues before they become exposures. Wheelhouse provides healthcare-specific configuration, the compliance interpretation, and the team that acts on what the monitoring finds.
What Compliance Monitoring does:
- Protects critical data and conversion systems through continuous 24/7 automated monitoring and anomaly detection
- Ensures HIPAA, CCPA, and GDPR compliance across all digital touch points
- Validates analytics accuracy and data collection integrity at scale
- Minimizes risk exposure by catching compliance issues before they become incidents
A compliance incident doesn’t announce itself. Tracking errors, data leaks, and regulatory violations accumulate quietly until they become a crisis. Our Compliance Monitoring solution keeps that from happening.
Frequently Asked Questions
Why do healthcare and medical device brands need purpose-built marketing technology instead of general marketing tools?
Healthcare and medical device brands need purpose-built marketing technology because general marketing tools are built on assumptions that don't hold in a regulated environment, like unrestricted third-party tracking, freely shareable user data, and platform-reported conversions taken at face value. Under HIPAA, state privacy laws, and platform data restrictions, those tools either create compliance exposure or leave critical measurement gaps.
What is a HIPAA-compliant marketing data warehouse, and how does it benefit healthcare organizations?
HIPAA-compliant marketing data warehouse is a centralized data environment that integrates marketing data sources like first-party data, CRM, digital advertising, web analytics, and offline marketing data, while meeting HIPAA's requirements for the collection, storage, and processing of protected health information.
For healthcare organizations, it enables accurate attribution and budget decisions that platform-reported numbers alone cannot support, because it unites fragmented signals into one coherent picture inside compliant infrastructure.
What is search intelligence technology, and how does it help healthcare and medical device brands improve SEO performance?
Search intelligence technology analyzes search engine results pages (SERPs) at scale, reading paid and organic listings together, breaking out search features, mapping competitor positions, and tracking AI-generated responses across platforms. It surfaces keyword and visibility opportunities for healthcare and medical device brands that manual research and standard SEO tools miss.
Wheelhouse's search intelligence platform, Lighthouse, delivers this analysis at a scale no manual process can match, including how brands are represented across consumer AI platforms.
How do healthcare and medical device organizations monitor website compliance with HIPAA, CCPA, and GDPR?
Healthcare and medical device organizations can monitor website compliance through continuous, automated monitoring of their digital touch points, validating that data collection, tracking, and consent management work correctly across every user journey.
At Wheelhouse, we provide these capabilities through our Compliance Monitoring Solution, pairing 24/7 automated monitoring and anomaly detection with the healthcare-specific configuration and compliance expertise needed to act on what it finds.
Privacy-first industries require the most capable digital marketing partners.
We’ve been solving problems in this space for over a decade. We know what it takes to perform.
Let’s talk about where you are.
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