Our Approach

Our digital advertising managers create campaigns that generate tens of millions in revenue at ROI levels that delight our clients. We achieve these results by combining hand-tailored advertising strategies with advanced advertising tools and technologies and an ongoing focus on conversion rate optimization.

We believe that when we engage with a client, we’re not being engaged to provide a service, we’re being engaged to deliver an outcome – and we’re relentless in the pursuit of that outcome on behalf of our clients. Exceptional performance has fostered long-term relationships with virtually every advertising client with whom we’ve engaged.

We believe in a symbiosis between people and technology and we employ the best of both. Digital marketers at Wheelhouse DMG are chosen because of their commitment to excellence, technological savvy and track record of performance. We start with exceptional digital marketing acumen, then empower and amplify with best-of-breed tools and technology.

What We Do

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Digital Advertising Strategy

Advertising shouldn’t happen in a silo. We invest time into understanding your business and use this knowledge to set actionable goals for your Digital Advertising programs. The end product is a clear roadmap defining the path to realizing consistently stellar performance.

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Paid Search Management

Our digital advertising analysts create campaigns that generate tens of millions in revenue at ROI levels that delight our clients. We achieve these results by combining hand-tailored advertising strategies with advanced advertising tools and technologies and an ongoing focus on conversion rate optimization.

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Paid Social Management

We expertly leverage the expansive breadth of paid social to reach highly targeted custom audiences, maximizing the interplay between paid social (which can be used as a low-cost means of reaching new audiences) and paid search, which then can be leveraged to retarget and convert newly identified prospects. Because of their proficiency, our analysts are often able to achieve ROAS for paid social that equals and even exceeds that of paid search.

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Shopping Feed Management

Our analysts leverage our proprietary feed management platform to tune and optimize data feeds for optimal performance in third-party marketplaces, including Google Shopping, Bing Shopping and other marketplaces and CSEs (Comparable Shopping Engines). This work is powerful, often multiplying the revenue previously generated via shopping campaigns.

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Amazon Advertising

Amazon is the “elephant in the room” when it comes to ecommerce – and we’re expert at driving exceptional performance on Amazon. All advertising should be a complementary part of a multi-channel strategy. With Amazon, this absolutely must be true. Paid and organic performance are highly interdependent on Amazon, and our approach reflects this reality, combining organic optimization and tactics to maximize “buy box” presence with data-driven digital advertising.

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Display / Programmatic

We know sometimes capturing customers through Search and Social just isn’t enough. Through our partnerships with top tier Programmatic partners and Display vendors, we’re able to supplement lower funnel tactics, like search, with upper funnel tactics to dramatically improve brand awareness and spur new business growth.

How We Work

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We work back from business value.

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We’re not afraid to pivot directions.

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We look out for our clients and they look out for us.

Are you a good fit for Wheelhouse?

We work with organizations who help us facilitate our twin mission: to be a best place to work and the best partner for clients. Our content strategy partners typically:

See us as a strategic partner, not just a vendor
Communicate clearly but kindly, especially under pressure
Look out for us, just like we’ll look out for them

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