Our Approach

When it comes to digital advertising, we’re not just pushing buttons and pulling levers. Wheelhouse strives to be your most trusted partner and a core part of your team. Our analysts build, optimize and mature advertising programs across multiple channels to drive significant and sustainable performance. We're strategic and data-driven, with biases toward foundational excellence and making the most of your dollars.

We don’t have shiny-object syndrome. And in digital advertising, there’s no shortage of shiny objects to chase. Our primary focus is to build a solid account foundation on which to drive real value and efficiency. We’re spending your money—and we never forget it. We’re not going to make you pay for things that don’t move the needle.

Our digital advertising team is driven by a deep commitment to Wheelhouse values. We seek to make the day-to-day experience of working with us the thing that truly sets us apart.

What We Do


Digital Advertising Strategy

Advertising shouldn’t happen in a silo. We invest time into understanding your business and use this knowledge to set actionable goals for your Digital Advertising programs. The end product is a clear roadmap defining the path forward to realizing stellar performance and advertising maturity.


Paid Search Management

From initial account audit to ongoing maintenance and experimentation, our analysts work closely with your team to understand your SEM goals and define an approach for the ideal return on ad spend (ROAS) or cost per lead (CPL).


Paid Social Management

Social is an exciting, constantly changing landscape. Our analysts will help your team cut through the noise to deliver performance on these powerful platforms. Our approach to paid social focuses on fulfilling performance goals for your business—in addition to showcasing your unique brand to a tailored audience.


Shopping Feed Management

Our analysts utilize our efficient feed management platform to restructure and modify client feeds to drive optimal performance through Google Shopping, Bing Shopping and other marketplaces and CSEs (Comparable Shopping Engines).


Amazon Advertising

Over half of product searches start on Amazon—it’s an ecommerce search engine that can no longer be ignored. Our analysts can create, manage and optimize your Amazon paid campaigns to drive strong performance and, as a byproduct, significantly increase your organic and brand visibility.


How We Work


We work back from business value.


We’re not afraid to pivot directions.


We look out for our clients and they look out for us.

Are you a good fit for Wheelhouse Digital Advertising?

We work with organizations who help us facilitate our twin mission: to be a best place to work and the best partner for clients. Our content strategy partners typically:

  • See us as a strategic partner, not just a vendor
  • Communicate clearly but kindly, especially under pressure
  • Look out for us, just like we’ll look out for them

Digital Advertising In Action


Smart Source Rentals



Clipper Vacations



Thrift Books


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May 28, 2020

How to Choose the Right ROAS Target

by Laura Rowe

May 18, 2020

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