Time is running out.
Protect your advertising performance from Meta’s Q1 data privacy restrictions.
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In January 2025, Meta is eliminating crucial tracking capabilities for healthcare advertisers.
For most, this means no lead conversion signals or custom events – nothing that ties an action to an individual or enables an organization to optimize for a desired behavior – making it nearly impossible to maintain campaign performance.
We can help. We’ve developed three, privacy-first solutions for our clients that preserve conversion tracking and reporting fidelity, maintaining campaign performance. These approaches can be used by anyone – and we want to share. We’re happy to meet with you (or even your current agency) to share what we are doing and show you how to do the same.
We can help transform privacy restrictions into performance gains.
Wheelhouse has worked with healthcare, medical device, and insurance clients for more than a decade. We’re accustomed to working in highly regulated industries where data restrictions are pervasive. Our experience enables us to drive performance without the data and platform tools commonly available to others. Our team uses the following approaches to drive performance in data-scarce environments:
Server-Side Solution
The ideal approach leverages server-side tracking to ensure information critical to advertising campaign performance is collected and available for your use.
Strategic Adaption
Our digital advertising strategists have developed an advanced approach that maintains high performance campaigns while fully complying with the new Meta restrictions.
In-Platform Optimization
We can show you how to maintain performance and revenue goals while adhering to new privacy guidelines through direct optimization within Meta's platforms.
We can help.
We’re here to help anyone navigate this challenge – at no cost and no strings attached.
We’ll even coordinate with other agencies to ensure you get the support you need.
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