About Our Team

Our diverse team is comprised of joyful and generous internet professionals, world travelers, ping pong heroes, book worms, and creatives (with mild coffee addictions). Get to know us:

Michael is the Director of Analytics. When he’s not at work or speaking about analytics, he enjoys traveling (18 countries and counting), wilderness backing, adventure riding, bicycle touring, and “fixing” things.

Roy is VP of Engineering & Technical Services. He supports wildlife conservation and fine arts communities, shoots photography and writes science fiction, races superbikes, occasionally rocks a mowhawk, and is an incredibly agile storyteller.

Talia is a Marketing Strategist, Seattle native, and Yelp Elite. She loves the local food scene, diversity in tech, interior design, wandering the neighborhood with her dog, Reggie, and Sunday dinners with family. Favorite travel destinations include Panama, Spain, and Australia.

David is a Paid Social Manager. He moonlights as a freelance photographer (check out his website!), and considers his role models to be his parents and Marshawn Lynch. To cure his heartache after the departure of his beloved SuperSonics, David now focuses his energy on finding the best fish taco in Seattle.

Leigh Anne is a Sr. Paid Search Analyst at Wheelhouse and a UT grad (Go Vols). She enjoys travelling, running, Harry Potter puns and discovering new restaurants. As a Memphis native, Leigh Anne is still trying to find the perfect spot for some sweet tea and Three 6 Mafia.

Cindy is the Director of People & Operations at Wheelhouse and self-appointed Joy Ambassador. A transplant from Texas, she’s put down roots in Ballard and loves to explore the local beaches when she’s not trying out a new brewery.

Drew is a Front End Web Developer who creates pixel-perfect websites with ninja-like precision. He loves snowboarding, fishing, basketball, and his home state of Missouri.

Sunni is the Associate Team Lead at Wheelhouse, with a passion for digital storytelling. A Seattle native and PNW lover at heart, they love snowboarding, soccer, coffee, and hunting for the best gluten-free food in the city. They also like to travel, drink top shelf bourbon and the perfect avocado.

Team Players

Our team is the backbone of our business, and collaboration is our secret sauce. We are continually inspired by the individuality of our clients and our team, which allows us to foster dynamic and fulfilling partnerships with our clients.

Anthony is our Principal Analyst. When he’s not helping clients with conversion rate optimization, he can be found strumming a guitar, composing music, and spending time with his partner Nicole.

Aaron is President & Founder, and a broadly accomplished digital marketing professional. He is responsible for vision, strategy and culture. He’s still happily married to that New Zealander he met in Malaysia and they now have two wonderful daughters.

Darla is a Digital Marketing Strategist at Wheelhouse. She loves to explore and enjoys the daily adventure of parenting two energetic boys.

Dustin is our Principal Engineer and brings 16 years of full-stack development experience to the team. When not helping engineer solutions for our partners, he enjoys spending time with his family and performing in local theater — a true “acting professional”.

A Virginia native, Oscar is a Senior Paid Search Analyst. When he’s not optimizing clients, he can be found supporting his college marching band and reading fiction.

Casey Curtis is the Vice President of Digital Strategy at Wheelhouse, where she leads the team in implementing winning strategies for our clients.

Dallas enjoys fiddling with things and solving hard problems which is probably what makes him a great product engineer. When he’s not working, you can probably find Dallas reading or periodically visiting Portland, OR.

Etana is a Search Strategist who is passionate about digital marketing. You can often find her dining alone (but with a book for company), playing soccer for the beer after the game and rooting for the Mariners & Seahawks (when she isn’t crossing her fingers for a Seattle NBA & NHL team).

How We Wheelhouse

We delight in our authentic engagements, unique perspectives, and insatiable curiosity. We are here to help guide our clients, support each other, and enjoy the journey, together. This is how we Wheelhouse.

Erika is a Search Associate at Wheelhouse DMG on the SEO team. A NW native, she loves to ski, read, and run in between chauffeuring her three kids (and the family dog) to more activities than she cares to think about. She also loves Prosecco and Oreos, but not together.

Natalie specializes in Technical SEO and Conversion Rate Optimization. She’s the eyes and ears on the clients’ sites. When she’s not recommending site structure improvements, she’s probably visiting another Seattle brewery or exploring the Pacific Northwest.

Scott is our Director of Digital Strategy. He is a born and raised Seattleite with an all-too-predictable love of writing, books, films, coffee, and music. He loves his wife and son, and has quite the selection of wool socks.

Laura is a Virginia native and a University of Virginia alum. She has worked in digital marketing for both an agency and an individual jewelry retailer. Laura loves spending time with her dog, Jake, and she’s well-known among her friends for showing up with home-baked goodies.

Joe is drawn to digital marketing out of a deep and broad interest in effective communication. As a Strategist, Joe collaborates closely with clients to execute on digital strategy initiatives.

Aditya is equal parts math geek and avid rock climber. Both of these passions led him to Seattle as an Analytics Architect.

Rob provides technical guidance in tag management, integration testing, design review, and JavaScript development on our Engineering Services team. When he’s not working, you’ll find Rob on his bike, planning a camping trip, or exploring the Pacific Northwest.

Laura is a Digital Advertising Manager. She is a Richmond, VA native & Resident and Seattle wannabe (she’ll settle for visiting a few times a year). Laura loves keeping up with the latest paid search trends, winery tours, and any activities where she can bring her Golden Retriever, Penny.

Paul Weinstein is COO, responsible for overall business operations. Paul is a happily married father of two beautiful girls, gave up cross-fit for yoga, and then gave up yoga for triathlons.

Pilar is our Accountant and local QuickBooks expert. Besides doing the books, Pilar also enjoys playing the cello and hopes to round up the Wheelhouse troops to start a band one day.

Dana is an ultra-marathoner with a love for dogs and exploring. She’s also an Enterprise Strategist focused on helping clients expand their SEO reach.

A recent Seattle transplant from Virginia, Taylor is a Senior Paid Search Analyst and avid drummer. He enjoys helping clients exceed the goals they’ve set for their programs.

Originally from Arizona, Julian loves watching the Seattle Sounders compete for another MLS cup and helping clients understand their data as a Digital Marketing Analyst.

Liz leads the Project Management Organization at Wheelhouse DMG, coordinating the workflows between the Digital Strategy, Analytics and Engineering practices. She’s passionate about helping teams function smoothly. When she’s not in the office, she’s probably training for another marathon or paddle-boarding with her dog.

Graham is a Software Engineer with a focus on back-end web technologies. He uses his growing repertoire of skills to unlock clients’ performance potential and push the boundaries of what can be done.

Makena is a Paid Search Analyst and general digital marketing enthusiast. You’re also likely to find her at a farmers market trying something new and interesting.

Hey There :)

We’ve got a great group of folks here. Interested in becoming a part of our team? We’re always looking for the right people to expand our Wheelhouse!

Wheelhouse Leadership

Experience matters – and our team has it.

Our VP of Engineering & Technical Services has an exceptional background in product development for retailers, including initiatives for North Face, Vans, Wrangler, Lee’s, Beats Headphones, IndyCar and Hickory Farms.

Our VP of Digital Strategy previously led digital marketing for a leading children’s clothing brand.

Our Chief Operation Officer was previously COO for two children’s clothing lines and was part of the leadership team that propelled the meteoric rise of Jones Soda in VP roles in operations, sales and marketing.

Our President / Chief Executive Officer was previously VP of Sales & Marketing for AT&T Wireless, founder of an online startup, and owner of a User Experience Design company and for our first three years led all Wheelhouse DMG search marketing engagements
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Fun Facts

16 Meetings

in a boat

9,254 Cups of Coffee

consumed

28 Random Acts of Joy
33.5 Bagels

burned

6,487 ping pong matches

played

1 Hammock

purchased

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