Webinar: Mastering the New Healthcare Search – AI, Social, and the Patient’s Digital Journey

February 26, 2025

12:00 PM – 1:00 PM PST

Overview

Join us for an insightful webinar that reveals how today’s patients discover and engage with health and medical information across the digital landscape. Using the Patient’s Digital Patient Journey Framework, we’ll show you how the most influential platforms and emerging AI tools play a distinct role in healthcare discovery. You’ll gain a deep understanding of the algorithmic factors driving content visibility, the interface designs shaping user behavior, and the content formats that create meaningful connections with healthcare seekers.

This session goes beyond theory to provide you with practical, actionable strategies that will support you in developing a sophisticated cross-platform approach to connect with your audience at key decision points. We’ll showcase real-world examples from healthcare brands achieving exceptional results, followed by an interactive Q&A to address your specific platform questions.

You’ll learn:

• How different digital platforms evaluate and distribute healthcare content, with insights into the unique user intentions driving engagement across search and discovery channels
• How to develop strategies that align with the complete patient journey, uniting SEO, social, PR, and creative efforts for a more powerful approach to digital marketing
• Practical techniques for optimizing visibility on Google, YouTube, and AI-powered platforms, while learning to balance engagement and credibility on social-first channels like TikTok and Instagram – building trust as you expand your reach