WEBINAR
Webinar: Understanding Google’s Turbulent Year and What’s Next in 2025
January 28, 2025
1:30 PM PST
Overview
Join us for a comprehensive webinar exploring the transformative changes in SEO and SEM throughout 2024. We’ll cover crucial developments including revelations from the files made public from the Google leak, Google’s launch of AI Overviews (AIOs) and other features in response to new AI-powered competitors, YMYL search treatment, emerging paid search opportunities, and strategic preparations for 2025’s anticipated changes.
During this practical one-hour session, you’ll gain actionable insights into optimizing content for both traditional and AI-generated results and navigating potential regulatory changes, equipping you with essential strategies for success in an evolving search landscape.
We’ll cover:
- A thorough understanding of Google’s 2024 core algorithm updates
- In-depth examination of AI’s role in organic search, including AIO performance metrics, click-through rate impacts, and strategies for optimizing content
- The implications of the Google docs leak, DOJ testimony, and revealed YMYL search treatment for healthcare marketing
- Detailed exploration of emerging paid search opportunities, including practical applications of AI in search
- Forward-looking analysis of the search landscape for 2025, including examination of potential regulatory changes and emerging competitive dynamics
