Hopkins Medical – Paid and Organic Support
Boosting revenue and efficiency for a legacy healthcare brand through innovative digital marketing strategies.
Challenge
Grow non-brand revenue while improving return on ad spend (ROAS).
Hopkins Medical Products, a well-established provider of specialized healthcare products, faced a significant challenge in their digital marketing efforts. Despite their long history of success, they struggled to effectively improve performance of their digital marketing efforts. This challenge required a strategic approach to optimize their digital marketing campaigns, enhance their online presence, and attract new customers in a highly competitive market.
40%
Increase in non-brand ROAS in just 90 days
114%
Year-over-year increase in non-brand revenue
80%
Increase in YoY non-brand ROAS
Approach
Craft a multi-disciplined strategy leaning on our SEO, Digital Advertising and Technical teams.
To address Hopkins Medical’s digital marketing challenges, Wheelhouse implemented a multi-disciplined strategy that leveraged the expertise of our SEO, Digital Advertising, and Technical teams. Our approach began with refining Hopkins Medical’s bid management strategy to improve their non-brand ROAS. We then focused on overhauling their shopping feed, with our technical team rebuilding it from the ground up using their in-depth knowledge of the client’s e-commerce platform. This laid the foundation for our digital advertising team to fully optimize the feed. Throughout the engagement, we continued to optimize Hopkins Medical’s online presence through targeted SEO and conversion rate optimization (CRO) techniques, ensuring sustainable growth and improved user experiences.
Outcomes
40% increase in non-brand ROAS within 90 days of bid management optimization.
Upon assuming management of Hopkins Medical’s digital marketing efforts, Wheelhouse immediately focused on optimizing their bid management strategy for paid search campaigns. By leveraging our team’s expertise and utilizing advanced data analytics, we were able to identify opportunities to enhance the efficiency and effectiveness of Hopkins Medical’s non-brand ad spend.
Through continuous refinement and optimization, we achieved a remarkable 40% increase in non-brand return on ad spend (ROAS) within the first 90 days of implementation. This significant improvement in ROAS allowed Hopkins Medical to allocate their budget more effectively and maximize the impact of their digital advertising investments.
