Thanks for your interest in Wheelhouse DMG! Please tell us a bit about yourself.
There's no shortage of content out there, but very little understanding of how it all can fit with — and help you achieve — underlying business goals.
Wheelhouse content strategy starts with a deep understanding of your business, its challenges and potential, and the key customer journeys and digital touch points through which content can build trust in your brand, educate your customers, and seamlessly move users down funnel.
We take a search-first approach to content strategy development, exposing key visibility gaps with top competitors and analyzing your vertical’s unique search landscape.
We compare your content's search visibility with three to five competitors to uncover gaps, opportunities, and competitive benchmarks. We conduct an in-depth analysis of the resulting data, grouping results by topic, theme, and format then prioritizing recommendations by business value.
We review your existing website content and provide page-level optimization recommendations. Our content analysts will assess each page's quality, readability, keyword/ topic targeting, depth score, and performance data. The end result is page-level recommendations for all existing content.
We analyze high-ranking search content for top keyword phrases to assess topical gaps, messaging, formatting,UX, and other content elements that will inform how your current content should be optimized or new content should be created.
We analyze the search engine results pages (SERPs) for high-priority keywords and topics in order to map user intents, searcher tasks, search features, entity relationships, the competitive landscape, and other potential search opportunities.We'll showcase our findings in SERP diagrams that clearly represent your search landscape.
We deliver a long-term roadmap for your content team that includes topics to write, keyword and user-intent targets, headline recommendations, competitive references and more. It's everything a writer needs to hit the ground running on building out an effective, search-friendly content strategy.
We conduct user tests to assess the quality of your existing content, user experience, navigation,and user perceptions of your content's E-A-T (expertise, authority and trustworthiness).
I want to reiterate the HUGE impact and shift the level of attention and detail is having on our business this summer. It’s truly game-changing…
Scott Meis, Clipper Vacations
You guys really go the extra mile. The Wheelhouse team is skillful and great to work with — and when I have emergencies, you go above and beyond to be available.
Madelyn Mills, Providence Health Services
Generosity may be the greatest strength of the Wheelhouse team. They consistently do more than we could hope – and never less than what is needed.
Jason Corpus, A.M. Leonard
The number one reason ThriftBooks uses Wheelhouse for our SEM needs is performance. Their diligence in managing our account has allowed us to increase our spend to drive triple-digit increases in sales, customer acquisition, and profitability over the last three years. The fact that they are local is an added bonus.
Matt Sand, Thriftbooks
There are many digital agencies and most know a thing or two about SEO, but none demonstrated the critical combination of technical skills and creativity at the level of Wheelhouse.
Loren Lyon, Impact WA
I wish every SEO firm operated like Wheelhouse. Their assessments are comprehensive, yet understandable, and recommendations are clear and actionable. They are the best search optimization organization I’ve worked with – full stop.
Errett Kroeter, Bluetooth
Wheelhouse epitomizes the true meaning of the word “partner”.
Jill Sato, Swedish Medical Center
Besides their proven track record with improving our search position, Wheelhouse provides top-notch customer service. Their team has delivered invaluable direction on topics on search, content and advertising. Wheelhouse has been an instrumental part of our web marketing strategy.
Megan Maguire, Savvis
We work with organizations who help us facilitate our twin mission: to be a best place to work and the best partner for clients. Our content strategy partners typically:
Thanks for your interest in Wheelhouse DMG! Please tell us a bit about yourself.