Our Approach

Wheelhouse content strategy starts with a deep understanding of your business, its challenges and potential, and the key customer journeys and digital touch points through which content can build trust in your brand, educate your customers, and seamlessly move users closer to conversion.

We take a search-first approach to content strategy development, leveraging robust data science and our own proprietary technologies to develop content strategies that deliver strong and long-lasting business value.

What We Do

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Content Gap Analysis

We identify valuable gaps in the search landscape and weaknesses in competitor strategies – then deliver a strategy laser focused on business value that enables you to capitalize on these opportunities and drive exceptional ROI with your content investments.

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Content Audit

You have a lot of content – what’s working (and what’s not)? What’s creating value, what’s attracting low-quality traffic? What should be eliminated or consolidated – and what could drive phenomenal value, if it were only written or structured differently? These are the kinds of questions we answer through our content audits. We use our proprietary Content Auditing Application to enable our analysts to deeply understand and analyze content at enterprise scale. We then provide clear direction regarding how best to manage and optimize the content on your site to maximize its business value.

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Topical Depth Analysis

What if you could leap-frog your competitors in search results by strategically restructuring your content? That’s what we deliver through Topic Depth Analysis. We use data science to analyze high-ranking content, identifying topical gaps, structure, UX, and other content elements that, if addressed, enable rapid increases in visibility and performance for your content.

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Search Landscape Analysis

We analyze the search engine results pages (SERPs) for high-priority keywords and topics in order to map user intent, searcher tasks, search features, entity relationships, the competitive landscape, and other potential search opportunities. We’ll showcase our findings in SERP diagrams that clearly represent your search landscape.

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Content Roadmap

We deliver a long-term roadmap for your content team that includes topics to write, keyword and user-intent target, headline recommendations, competitive references and more. It’s everything a writer needs to hit the ground running and implement a high-value content strategy.

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User Testing

We conduct user tests to assess the quality of your existing content, user experience, navigation, and user perceptions of your content’s E-A-T (expertise, authority and trustworthiness).

How We Work

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We work back from business value.

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We’re not afraid to pivot directions.

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We look out for our clients and they look out for us.

Are you a good fit for Wheelhouse?

We work with organizations who help us facilitate our twin mission: to be a best place to work and the best partner for clients. Our content strategy partners typically:

See us as a strategic partner, not just a vendor
Communicate clearly but kindly, especially under pressure
Look out for us, just like we’ll look out for them

Latest Posts from Content Strategy

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Learn about SERP features that can negatively impact your business and strategies to to minimize negative outcomes and attract new users to your brand.

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