Wheelhouse content strategy starts with a deep understanding of your business, its challenges and potential, and the key customer journeys and digital touch points through which content can build trust in your brand, educate your customers, and seamlessly move users closer to conversion.
We take a search-first approach to content strategy development, leveraging robust data science and our own proprietary technologies to develop content strategies that deliver strong and long-lasting business value.
We identify valuable gaps in the search landscape and weaknesses in competitor strategies – then deliver a strategy laser focused on business value that enables you to capitalize on these opportunities and drive exceptional ROI with your content investments.
You have a lot of content – what’s working (and what’s not)? What’s creating value, what’s attracting low-quality traffic? What should be eliminated or consolidated – and what could drive phenomenal value, if it were only written or structured differently? These are the kinds of questions we answer through our content audits. We use our proprietary Content Auditing Application to enable our analysts to deeply understand and analyze content at enterprise scale. We then provide clear direction regarding how best to manage and optimize the content on your site to maximize its business value.
What if you could leap-frog your competitors in search results by strategically restructuring your content? That’s what we deliver through Topic Depth Analysis. We use data science to analyze high-ranking content, identifying topical gaps, structure, UX, and other content elements that, if addressed, enable rapid increases in visibility and performance for your content.
We analyze the search engine results pages (SERPs) for high-priority keywords and topics in order to map user intent, searcher tasks, search features, entity relationships, the competitive landscape, and other potential search opportunities. We’ll showcase our findings in SERP diagrams that clearly represent your search landscape.
We deliver a long-term roadmap for your content team that includes topics to write, keyword and user-intent target, headline recommendations, competitive references and more. It’s everything a writer needs to hit the ground running and implement a high-value content strategy.
We conduct user tests to assess the quality of your existing content, user experience, navigation, and user perceptions of your content’s E-A-T (expertise, authority and trustworthiness).
Saying Wheelhouse has been an enormous help to me and my team is an understatement. Over my 25 years in executive/senior management positions that has included long stints at Unilever and Coty, I’m hard-pressed to think of ANY (not just digital) agency partner I have valued more than WheelhouseDMG. If you are considering agencies, I could not recommend them more highly.
- Mike Ferrara, CMO / HairUWear - The Wig Company
Your entire organization has bent over backwards to help, even in places that we’re not under an SOW with you – when I get on meetings and people can see I’m stressed, the first words out of their mouths are ‘what can we do’.
- Monique Trulson, Sr. Director Global Marketing / Insulet
ThriftBooks began working with Wheelhouse years ago when we were a young company, and our partnership has grown in lock-step with our business growth every year, something difficult to accomplish with an external agency. The Wheelhouse team working on ThriftBooks are in essence an extension of the ThriftBooks marketing team, delivering against the core KPIs but also proactively seeking and evaluating new opportunities for our business. The ThriftBooks + Wheelhouse success can be contributed to the WH team’s strong partnership within their team, across to the TB tam and with critical external partners like Google. In essence, they treat my business as is it were their own, and what more could a client wish for in an agency partnership.
- Barbara Hagen, VP Sales & Marketing / ThriftBooks
We’re just thrilled. Laura has shifted our paradigm. She’s done a great job of bringing us along.
- Yolanda Canny / John Muir Health
I want to reiterate the HUGE impact and shift the level of attention and detail is having on our business this summer. It’s truly game-changing…
- Scott Meis / Clipper Vacations
You guys really go the extra mile. The Wheelhouse team is skillful and great to work with — and when I have emergencies, you go above and beyond to be available.
- Madelyn Mills / Providence Health Services
Generosity may be the greatest strength of the Wheelhouse team. They consistently do more than we could hope – and never less than what is needed.
- Jason Corpus / A.M. Leonard
The number one reason ThriftBooks uses Wheelhouse for our SEM needs is performance. Their diligence in managing our account has allowed us to increase our spend to drive triple-digit increases in sales, customer acquisition, and profitability over the last three years. The fact that they are local is an added bonus.
- Matt Sand / Thriftbooks
There are many digital agencies and most know a thing or two about SEO, but none demonstrated the critical combination of technical skills and creativity at the level of Wheelhouse.
- Loren Lyon / Impact WA
We work with organizations who help us facilitate our twin mission: to be a best place to work and the best partner for clients. Our content strategy partners typically:
See us as a strategic partner, not just a vendor
Communicate clearly but kindly, especially under pressure
Look out for us, just like we’ll look out for them
Learn about SERP features that can negatively impact your business and strategies to to minimize negative outcomes and attract new users to your brand.
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