How Optimizing Google SERP Features Can Boost Your Business (Updated 2022)
Learn about SERP features that can negatively impact your business and strategies to to minimize negative outcomes and attract new users to your brand.
Wheelhouse content strategy starts with a deep understanding of your business, its challenges and potential, and the key customer journeys and digital touch points through which content can build trust in your brand, educate your customers, and seamlessly move users closer to conversion.
We take a search-first approach to content strategy development, leveraging robust data science and our own proprietary technologies to develop content strategies that deliver strong and long-lasting business value.
We identify valuable gaps in the search landscape and weaknesses in competitor strategies – then deliver a strategy laser focused on business value that enables you to capitalize on these opportunities and drive exceptional ROI with your content investments.
You have a lot of content – what’s working (and what’s not)? What’s creating value, what’s attracting low-quality traffic? What should be eliminated or consolidated – and what could drive phenomenal value, if it were only written or structured differently? These are the kinds of questions we answer through our content audits. We use our proprietary Content Auditing Application to enable our analysts to deeply understand and analyze content at enterprise scale. We then provide clear direction regarding how best to manage and optimize the content on your site to maximize its business value.
What if you could leap-frog your competitors in search results by strategically restructuring your content? That’s what we deliver through Topic Depth Analysis. We use data science to analyze high-ranking content, identifying topical gaps, structure, UX, and other content elements that, if addressed, enable rapid increases in visibility and performance for your content.
We analyze the search engine results pages (SERPs) for high-priority keywords and topics in order to map user intent, searcher tasks, search features, entity relationships, the competitive landscape, and other potential search opportunities. We’ll showcase our findings in SERP diagrams that clearly represent your search landscape.
We deliver a long-term roadmap for your content team that includes topics to write, keyword and user-intent target, headline recommendations, competitive references and more. It’s everything a writer needs to hit the ground running and implement a high-value content strategy.
We conduct user tests to assess the quality of your existing content, user experience, navigation, and user perceptions of your content’s E-A-T (expertise, authority and trustworthiness).
Learn about SERP features that can negatively impact your business and strategies to to minimize negative outcomes and attract new users to your brand.
Thanks for your interest in Wheelhouse DMG! Please tell us a bit about yourself.