Local SEO is on the rise, and with this localization of search comes pitfalls and opportunities. Ensuring your brick-and-mortar locations are fully optimized and accurately presented in search and maps is essential for maintaining and growing your organic audience—and should now be a core pillar of your digital strategy. Wheelhouse’s Local Analysts will help you find the signal in the chaotic noise of the local industry. Through auditing, competitive analysis, and platform expertise, we’ll provide you with a clear strategic direction to maximize your return on the table-stakes investment that is local listing management.
The Wheelhouse Local Landscape Analysis assesses whether an investment in local optimization (or actively creating/managing local listings) is worthwhile for your business. The analysis also provides an idea for the nature and level-of-effort required for that optimization work, including recommended platforms, tools, competitive research and strategic direction.
Our local analysts will audit your entire local presence, including Google My Business (GMB), Bing, Facebook, and Yelp listings. We’ll focus on ensuring there’s consistent NAP data (name, address, phone number) across all directories, assess on-site local content and structured data, analyze review quantity and sentiment, and more. Our analysts deliver our findings in a clear, actionable implementation sheet—and can support with optimizing your website and listings coming out of the audit process.
The “completeness” of Google My Business listings is one of the primary levers we have to increase listing visibility and engagement in search and Google Maps. Google prioritizes businesses that are engaging with customers on GMB through helpful, high-quality content, accurate information, and the utilization of Google’s latest local features. Taken together, a robust optimization project can increase your local portfolio’s performance and set you far ahead of competitors, many of whom are neglecting these highly visible features.
As search localization increases, your search data fractures. While three years ago a searcher would likely click through to your site to consume content, contact your business, or schedule an appointment, they’re now able to accomplish these key actions within local listings. Our local analysts will stitch together local data from GMB, Yext and other platforms with your site analytics to create custom reporting that gives you the full picture of your local performance.
Your entire organization has bent over backwards to help, even in places that we’re not under an SOW with you – when I get on meetings and people can see I’m stressed, the first words out of their mouths are ‘what can we do’.
- Monique Trulson, Sr. Director Global Marketing / Insulet
You guys really go the extra mile. The Wheelhouse team is skillful and great to work with — and when I have emergencies, you go above and beyond to be available.
- Madelyn Mills / Providence Health Services
Wheelhouse epitomizes the true meaning of the word “partner”.
- Jill Sato / Swedish Medical Center
We’re just thrilled. Laura has shifted our paradigm. She’s done a great job of bringing us along.
- Yolanda Canny / John Muir Health
Generosity may be the greatest strength of the Wheelhouse team. They consistently do more than we could hope – and never less than what is needed.
- Jason Corpus / A.M. Leonard
Wheelhouse helps me understand the ‘why’ of our digital marketing efforts. They share the story behind the strategy, in a way that other agencies don’t. Their transparency and communication are unmatched!
- Mary Caldiero / Smartsource Rentals
Saying Wheelhouse has been an enormous help to me and my team is an understatement. Over my 25 years in executive/senior management positions that has included long stints at Unilever and Coty, I’m hard-pressed to think of ANY (not just digital) agency partner I have valued more than WheelhouseDMG. If you are considering agencies, I could not recommend them more highly.
- Mike Ferrara, CMO / HairUWear - The Wig Company
Here’s a bold claim: As a healthcare marketer, the easiest (and most effective) way to land more patients is through local search engine optimization. The simple truth is that if you want to increase the number of people walking in your door, they have to find you first. And today, more and more people…
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