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OUR WORK

How we drive results in regulated markets.

Medical device, healthcare, and privacy-first brands operate under constraints most marketers never face, like HIPAA, shifting state privacy laws, and platform restrictions that limit the data most marketing depends on. For more than a decade, Wheelhouse DMG® has delivered measurable growth inside that environment, treating compliance as the foundation performance is built on.

Every result traces back to the same combination of senior expertise in this space, proprietary technology built for it, and a methodology proven in exactly these conditions. Each case study below shows how those pieces came together, and what they made possible.

Case Studies

CHOOSE CATEGORY

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Bidding to Margin Improves ROAS 59% for A.M. Leonard

See how MMM-guided, margin-based bidding grew a specialty retailer’s peak-season revenue 21% while improving ROAS 59%.

Analytics, Digital Advertising, Marketing Sciences, Media Mix Modeling, Paid Social

How Wheelhouse DMG® Turned a Single Product Brand Into a Multi-Platform Success Story, Achieving 165% Revenue Growth

Learn how creative testing, automated campaigns, and full-funnel optimization drove 165% revenue growth across five digital platforms.

Digital Advertising, First-Party Data, Marketing Sciences, MedTech, Paid Social

woman getting her blood pressure checked by a doctor
270% Revenue Growth: How Our MedTech Client Won Black Friday Before It Started

Learn how strategic audience education & real-time budget optimization tripled revenue growth for a MedTech brand’s Black Friday campaign.

Compass, Digital Advertising, First-Party Data, Marketing Sciences, MedTech, Paid Social

How Meta Advantage+ Shopping Campaigns Cut Cost Per Purchase by 44% With Product Catalogs

A healthcare client aimed to improve efficiency in lead generation and optimize e-commerce performance for their Meta campaigns.

Digital Advertising, MedTech, Paid Social

How a Full-Funnel PMax Strategy Grew Impressions 103% and Cut CPA 25% for a Health Tech Brand

See how expanding Google PMax beyond Shopping into Search, Display, and Video drove a 103% impression lift, 33% higher ROAS, and 25% lower CPA for Truvaga in 60 days.

Compass, Digital Advertising, MedTech, Paid Social

Paid Social Strategy Drives 7x More Physician Candidates at Half the Cost Per Lead

See how our paid social audience segmentation and lookalike targeting strategy grew physician candidate leads 692% and cut cost per lead in half in just four months.

Digital Advertising, Healthcare, Paid Social

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