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OUR WORK

How we drive results in regulated markets.

Medical device, healthcare, and privacy-first brands operate under constraints most marketers never face, like HIPAA, shifting state privacy laws, and platform restrictions that limit the data most marketing depends on. For more than a decade, Wheelhouse DMG® has delivered measurable growth inside that environment, treating compliance as the foundation performance is built on.

Every result traces back to the same combination of senior expertise in this space, proprietary technology built for it, and a methodology proven in exactly these conditions. Each case study below shows how those pieces came together, and what they made possible.

Case Studies

CHOOSE CATEGORY

How Wheelhouse Reversed a 68% Traffic Decline and Grew Organic Traffic 87% with Proprietary Search Intelligence

See how Wheelhouse used Lighthouse, our proprietary search intelligence platform, to grow traffic 87% and drive 1,135 patient actions.

Analytics, Conversion Rate Optimization, Healthcare, Marketing Sciences, SEO

How First-Party Data Bidding Grew Appointments 34% for a Specialty Sleep Clinic

A specialty sleep clinic was missing monthly appointment goals by up to 19%. Wheelhouse used Compass to unify first-party data and drive a 34% Q4 appointment lift.

Compass, Conversion Rate Optimization, Digital Strategy, First-Party Data

How Local SEO and CRO Drove an 806% Increase in Online Appointment Bookings for a 51-Hospital System

See how a multi-year local SEO and CRO program grew online appointment bookings 806% across 2,000+ Providence Health locations in seven U.S. states.

Conversion Rate Optimization, Digital Strategy, First-Party Data, Healthcare, Marketing Sciences, SEO, Web Design

How a Local SEO Pilot Grew Appointment Bookings from 5% to Nearly a Third of Total Bookings

See how a six-month local SEO pilot for Providence’s Swedish primary and urgent care clinics grew local-search bookings from under 5% to nearly a third of total.

Conversion Rate Optimization, Healthcare, SEO

How Enterprise Local SEO Drove a 71% Lift in Website Clicks For A Not-For-Profit Healthcare System

See how scaling a local SEO pilot across 2,000+ Providence clinics drove a 71% lift in website clicks, 51% more phone calls, and 35% more actions from local search.

Conversion Rate Optimization, Digital Strategy, Healthcare, SEO

How an Appointment Booking Redesign Drove a 358% Increase in Online Bookings for a 51-Hospital System

See how our redesigned appointment booking experience grew online bookings 358% and location page conversions 386% for a 51-hospital healthcare system.

Conversion Rate Optimization, Healthcare, Marketing Sciences, Web Design

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