OUR WORK

How we drive results in regulated markets.

Medical device, healthcare, and privacy-first brands operate under constraints most marketers never face, like HIPAA, shifting state privacy laws, and platform restrictions that limit the data most marketing depends on. For more than a decade, Wheelhouse DMG® has delivered measurable growth inside that environment, treating compliance as the foundation performance is built on.

Every result traces back to the same combination of senior expertise in this space, proprietary technology built for it, and a methodology proven in exactly these conditions. Each case study below shows how those pieces came together, and what they made possible.

Case Studies

CHOOSE CATEGORY

patient using medical device

Real-Time Propensity Modeling Delivers 50% Customer Growth for Fast-Scaling MedTech Client

Discover how a fast-scaling MedTech company drove 50% new customer growth with server-side, real-time propensity modeling, all while keeping patient data protected.

Compass, Digital Advertising, Marketing Sciences, MedTech

group of people looking at performance data

Spend Less, Earn More: How MMM Unlocked 72% Net Profit Growth for a Dual-Brand Retailer

Discover how media mix modeling helped a dual-brand retailer achieve 72% net profit growth while cutting January marketing spend by 15%.

AI, Compass, Content Strategy, Digital Advertising, Digital Strategy, Marketing Sciences

woman getting her blood pressure checked by a doctor

270% Revenue Growth: How Our MedTech Client Won Black Friday Before It Started

Learn how strategic audience education & real-time budget optimization tripled revenue growth for a MedTech brand’s Black Friday campaign.

Compass, Digital Advertising, First-Party Data, Marketing Sciences, MedTech, Paid Social

How First-Party Data Bidding Grew Appointments 34% for a Specialty Sleep Clinic

A specialty sleep clinic was missing monthly appointment goals by up to 19%. Wheelhouse used Compass to unify first-party data and drive a 34% Q4 appointment lift.

Compass, Conversion Rate Optimization, Digital Strategy, First-Party Data

How a Full-Funnel PMax Strategy Grew Impressions 103% and Cut CPA 25% for a Health Tech Brand

See how expanding Google PMax beyond Shopping into Search, Display, and Video drove a 103% impression lift, 33% higher ROAS, and 25% lower CPA for Truvaga in 60 days.

Compass, Digital Advertising, MedTech, Paid Social

Son wears Omnipod device as his mom dries his hair.

First-Party Data for MedTech Ads: $1M/Month Ad Spend Scaled

Our MedTech client faced health-status audience targeting limits on ad platforms. Wheelhouse used first-party data in Compass to scale ad spend $1M/month and cut CPL 14%.

Compass, Digital Advertising, First-Party Data, Healthcare