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OUR WORK

How we drive results in regulated markets.

Medical device, healthcare, and privacy-first brands operate under constraints most marketers never face, like HIPAA, shifting state privacy laws, and platform restrictions that limit the data most marketing depends on. For more than a decade, Wheelhouse DMG® has delivered measurable growth inside that environment, treating compliance as the foundation performance is built on.

Every result traces back to the same combination of senior expertise in this space, proprietary technology built for it, and a methodology proven in exactly these conditions. Each case study below shows how those pieces came together, and what they made possible.

Case Studies

CHOOSE CATEGORY

How Wheelhouse Reversed a 68% Traffic Decline and Grew Organic Traffic 87% with Proprietary Search Intelligence

See how Wheelhouse used Lighthouse, our proprietary search intelligence platform, to grow traffic 87% and drive 1,135 patient actions.

Analytics, Conversion Rate Optimization, Healthcare, Marketing Sciences, SEO

Doctor shows patient results on clipboard.
How a HIPAA-Compliant Data Solution Grew Appointment Volume 83% and Cut CPA by 82%

Driving performance despite limited tracking capabilities using predictive modeling and a proprietary data solution.

Analytics, Digital Advertising, Healthcare

Son wears Omnipod device as his mom dries his hair.
First-Party Data for MedTech Ads: $1M/Month Ad Spend Scaled

Our MedTech client faced health-status audience targeting limits on ad platforms. Wheelhouse used first-party data in Compass to scale ad spend $1M/month and cut CPL 14%.

Compass, Digital Advertising, First-Party Data, Healthcare

How a Server-Side Data Solution Secured HIPAA-Compliant Analytics Across 200+ Healthcare Sites

See how Wheelhouse’s innovative HIPAA-compliant data solution eliminated the risk of unauthorized PHI collection across all 200+ digital properties.

Analytics, Healthcare

How Local SEO and CRO Drove an 806% Increase in Online Appointment Bookings for a 51-Hospital System

See how a multi-year local SEO and CRO program grew online appointment bookings 806% across 2,000+ Providence Health locations in seven U.S. states.

Conversion Rate Optimization, Digital Strategy, First-Party Data, Healthcare, Marketing Sciences, SEO, Web Design

How a Mobile-First Website Redesign Grew Year-Over-Year Donations 163% for Fred Hutchinson Cancer Center

See how Wheelhouse grew YoY donations 163% and mobile users 167% with a data-informed, mobile-first website redesign and analytics overhaul for Fred Hutchinson Cancer Center.

Analytics, Digital Strategy, Healthcare, Web Design

Wheelhouse DMG Mobile Logo in White and Gold

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