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OUR WORK

How we drive results in regulated markets.

Medical device, healthcare, and privacy-first brands operate under constraints most marketers never face, like HIPAA, shifting state privacy laws, and platform restrictions that limit the data most marketing depends on. For more than a decade, Wheelhouse DMG® has delivered measurable growth inside that environment, treating compliance as the foundation performance is built on.

Every result traces back to the same combination of senior expertise in this space, proprietary technology built for it, and a methodology proven in exactly these conditions. Each case study below shows how those pieces came together, and what they made possible.

Case Studies

CHOOSE CATEGORY

How Wheelhouse Reversed a 68% Traffic Decline and Grew Organic Traffic 87% with Proprietary Search Intelligence

See how Wheelhouse used Lighthouse, our proprietary search intelligence platform, to grow traffic 87% and drive 1,135 patient actions.

Analytics, Conversion Rate Optimization, Healthcare, Marketing Sciences, SEO

Doctor shows patient results on clipboard.
How a HIPAA-Compliant Data Solution Grew Appointment Volume 83% and Cut CPA by 82%

Driving performance despite limited tracking capabilities using predictive modeling and a proprietary data solution.

Analytics, Digital Advertising, Healthcare

How a Server-Side Data Solution Secured HIPAA-Compliant Analytics Across 200+ Healthcare Sites

See how Wheelhouse’s innovative HIPAA-compliant data solution eliminated the risk of unauthorized PHI collection across all 200+ digital properties.

Analytics, Healthcare

How a Mobile-First Website Redesign Grew Year-Over-Year Donations 163% for Fred Hutchinson Cancer Center

See how Wheelhouse grew YoY donations 163% and mobile users 167% with a data-informed, mobile-first website redesign and analytics overhaul for Fred Hutchinson Cancer Center.

Analytics, Digital Strategy, Healthcare, Web Design

How Analytics Integration Drove $67:1 ROI and a 72% Cut in Move-In Costs for a Senior Living Provider

See how analytics integration delivered $67:1 ROI, 72% lower move-in costs, and a 94% conversion lift for a 36-community senior living provider.

Analytics, First-Party Data, Healthcare, Marketing Sciences

How An Enterprise Analytics Strategy Unified Tracking Across 215+ Domains for a National Health System

See how an enterprise analytics audit and build-out unified KPI tracking across 215+ domains, 257 views, and 1,233 filters for Providence Health’s digital ecosystem.

Analytics, Healthcare, SEO

 

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