Client: Providence St. Joseph Health | Industry: Medical Research | Wheelhouse Client Since: 2016
Where We Started
Providence St. Joseph Health is one of the five largest nonprofit health care systems in the USA. Providence operates over 50 hospitals and over 800 clinics, employs hundreds of thousands of health care professionals and serves millions of patients across seven states. Like Wheelhouse, Providence is a values-driven organization, advocating for vulnerable populations and prioritizing patients’ comfort, dignity and holistic well-being at every turn.
When Providence came to Wheelhouse, they were searching for an effective local search strategy: how should they respond to the hyper-localization of search engine results pages (SERPs)? And more importantly, how could they make the process of identifying and understanding local health care options as easy as possible for their patients?
Our work on Providence local begin by orienting ourselves in their performance data. We recognized a decline in Organic traffic and onsite conversions, but we also saw an increase in Google My Business (GMB) metrics, such as phone calls and requests for directions at an individual local listing level. Wheelhouse felt there was a significant opportunity to maximize local search visibility and translate it to more appointment bookings for Providence.
However, realizing this opportunity required Wheelhouse to navigate a complex system of various Providence web sites, local listings and local listing platforms (GMB, Bing Places, Yelp and others).