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OUR WORK

How we drive results in regulated markets.

Medical device, healthcare, and privacy-first brands operate under constraints most marketers never face, like HIPAA, shifting state privacy laws, and platform restrictions that limit the data most marketing depends on. For more than a decade, Wheelhouse DMG® has delivered measurable growth inside that environment, treating compliance as the foundation performance is built on.

Every result traces back to the same combination of senior expertise in this space, proprietary technology built for it, and a methodology proven in exactly these conditions. Each case study below shows how those pieces came together, and what they made possible.

Case Studies

CHOOSE CATEGORY

Doctor shows patient results on clipboard.
How a HIPAA-Compliant Data Solution Grew Appointment Volume 83% and Cut CPA by 82%

Driving performance despite limited tracking capabilities using predictive modeling and a proprietary data solution.

Analytics, Digital Advertising, Healthcare

How Meta Advantage+ Shopping Campaigns Cut Cost Per Purchase by 44% With Product Catalogs

A healthcare client aimed to improve efficiency in lead generation and optimize e-commerce performance for their Meta campaigns.

Digital Advertising, MedTech, Paid Social

How a Solutions-Focused Homepage Redesign Grew Lead Submissions 54% for Puget Systems

See how a solutions-focused content strategy and homepage redesign grew lead submissions 54%, lifted conversion rates 29%, and repositioned Puget Systems for enterprise.

Digital Strategy, Web Design

How First-Party Data Bidding Grew Appointments 34% for a Specialty Sleep Clinic

A specialty sleep clinic was missing monthly appointment goals by up to 19%. Wheelhouse used Compass to unify first-party data and drive a 34% Q4 appointment lift.

Compass, Conversion Rate Optimization, Digital Strategy, First-Party Data

How a Full-Funnel PMax Strategy Grew Impressions 103% and Cut CPA 25% for a Health Tech Brand

See how expanding Google PMax beyond Shopping into Search, Display, and Video drove a 103% impression lift, 33% higher ROAS, and 25% lower CPA for Truvaga in 60 days.

Compass, Digital Advertising, MedTech, Paid Social

Son wears Omnipod device as his mom dries his hair.
First-Party Data for MedTech Ads: $1M/Month Ad Spend Scaled

Our MedTech client faced health-status audience targeting limits on ad platforms. Wheelhouse used first-party data in Compass to scale ad spend $1M/month and cut CPL 14%.

Compass, Digital Advertising, First-Party Data, Healthcare

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