Client: RunMyProcess | Industry: Enterprise Software | Wheelhouse Client Since: 2019
Where We Started
Prior to working with Wheelhouse, RunMyProcess struggled to reach the desired ROI from their digital marketing efforts. The ultimate goal was always to use their website as a lead generation platform, but marketing initiatives had historically underperformed (email blasts, SEO, paid search ads), and they knew their website wasn’t designed to best monitor performance to generate leads. They originally became a client through the Digital Advertising and Strategy channel, where we created dedicated landing pages for their paid search program, and then drove targeted campaigns to those programs to generate leads. The client told us more than once that while the total leads coming in weren’t much higher than the year before, the quality and value of those leads was significantly higher, and their sales teams “were singing”. It was this success, and the trust we built with the client, that prompted them to want to work with us to plan, design, develop, and launch their new website experience. In the end, RunMyProcess enjoyed a mobile conversion rate increase of 73% and a paid search conversion rate increase of 53%, all in less than a month.