Client: A.M. Leonard | Industry: Online Retailer (Horticultural Tools & Supplies) | Wheelhouse Client Since: 2014

The Mission

Improve poor organic search performance and reset SEO strategy for a 100+ year old supplier of high-quality horticultural tools and supplies.

The Road Map

  • Restructure, expand, and optimize site architecture and content
  • Target striking distance keyword optimizations on high-value categories
  • Implement technical site improvements, including responsive design enhancements and site speed optimizations
In
Our
Partners
Words

The Results

  • Achieved 188% lift in organic sessions for category pages and 84% increase in organic revenue between 2015 and 2016.
  • Grew website revenue by 71% since beginning of engagement.

 

 

“When you have high-quality products and brand loyalty like A.M. Leonard, it makes our job simple: structure the site and content to better meet the needs of users, then sit back and watch it pay off year after year. After a heavy initial push and strong year-over-year growth, we’ve been able to focus on meaningful, revenue-driving optimizations at a tactical level. It’s been fun work—and rewarding for both of us!” — Scott Merilatt, Associate Director of Digital Services, Wheelhouse DMG

Interested in Partnering with Wheelhouse?

We work with organizations who help us facilitate our twin mission: to be the best place to work and the best partner for out clients. Our client partners typically:

  • See us as a strategic partner, not just a vendor
  • Commincate cleatly but kindly, especially under pressure
  • Look out for us, just like we'll look out for them

If you'd like to learn more, give us your details and we'll be in touch soon!

Contact Us

With You Logo

Thanks for your interest in Wheelhouse DMG! Please tell us a bit about yourself.