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Client: A.M. Leonard  | HQ: Piqua, OH  |  Industry: Online Retailer (Horticultural Tools & Supplies)  |  Wheelhouse Client Since: 2014
Services Provided: Digital StrategySEO

The Mission

Improve poor organic search performance and reset SEO strategy for a 100+ year old supplier of high-quality horticultural tools and supplies.

The Road Map

  • Restructure, expand, and optimize site architecture and content
  • Target striking distance keyword optimizations on high-value categories
  • Implement technical site improvements, including responsive design enhancements and site speed optimizations

Generosity may be the greatest strength of the Wheelhouse team. They consistently do more than we could hope – and never less than what is needed.” A.M. Leonard

The Results

  • Achieved 188% lift in organic sessions for category pages and 84% increase in organic revenue between 2015 and 2016.
  • Grew website revenue by 71% since beginning of engagement.



“When you have high-quality products and brand loyalty like A.M. Leonard, it makes our job simple: structure the site and content to better meet the needs of users, then sit back and watch it pay off year after year. After a heavy initial push and strong year-over-year growth, we’ve been able to focus on meaningful, revenue-driving optimizations at a tactical level. It’s been fun work—and rewarding for both of us!” Scott Merilatt, Associate Director of Digital Services, Wheelhouse DMG

Looking to Improve Your Search Performance?

We’d love to chat more about the work we’ve done for A.M. Leo and learn more about your needs! Give us a call, fill out our online form, or come visit our office.