Client: Louis Kemp | Industry: Seafood | Wheelhouse Client Since: 2018
Where We Started
Louis Kemp is a consumer brand under the Trident Seafoods family of brands. With a niche offering of surimi products like imitation crab and imitation lobster and living under the shadow of a multi-billion dollar parent company, Louis Kemp was hungry for its own brand awareness. Another obstacle for Louis Kemp was the negative reputation around its core offering: surimi products. Although a centuries-old food enjoyed in cuisines all across the globe, surimi had a more modern reputation in the U.S. for being “fake”, heavily-processed seafood. When Louis Kemp came to Wheelhouse DMG in the fall of 2018, we had two main goals: (1) drive online brand awareness and (2) rewrite the narrative of surimi. After implementing our content and featured snippet optimization strategies, Louis Kemp saw a 570% increase in non-branded KW rankings and a 46% increase in organic traffic.