Boosting Lead Generation and Slashing CPL for Lighter Capital

Our analysis of Lighter Capital’s paid search campaigns (which had been managed by another agency for the prior two years), showed tremendous opportunity for expansion and improvement – so we focused our initial efforts there to ensure we drove rapid increases for Lighter Capital and for our key stakeholder, who was new to her role when we were hired. Six months into our work together, Lighter Capital secured an additional $100 million to support funding for new clients. Their request to us? Give us as many qualified leads as you can.

With a solid paid search foundation under us, our team focused on campaign expansion leveraging paid social advertising for both audience targeting and amplification. We carefully built and managed our campaigns to maximize complementary interplay among paid search and paid social channels and spent the next few months on successive rounds of audience micro-segmentation and refinements to paid social bidding, both of which were driven by the kind of powerful data analysis that informs all Wheelhouse DMG work.