OUR WORK

How we drive results in regulated markets.

Medical device, healthcare, and privacy-first brands operate under constraints most marketers never face, like HIPAA, shifting state privacy laws, and platform restrictions that limit the data most marketing depends on. For more than a decade, Wheelhouse DMG® has delivered measurable growth inside that environment, treating compliance as the foundation performance is built on.

Every result traces back to the same combination of senior expertise in this space, proprietary technology built for it, and a methodology proven in exactly these conditions. Each case study below shows how those pieces came together, and what they made possible.

Case Studies

CHOOSE CATEGORY

computer system

Site Taxonomy Rebuild and Product Data Restructure Result in 56% Organic Revenue Increase

How a site taxonomy and product feed rebuild made a hardware brand’s full catalog discoverable, driving 63% more qualified leads.

Digital Strategy, SEO

man shoveling dirt

Bidding to Margin Improves ROAS 59% for A.M. Leonard

See how MMM-guided, margin-based bidding grew a specialty retailer’s peak-season revenue 21% while improving ROAS 59%.

Analytics, Digital Advertising, Marketing Sciences, Media Mix Modeling, Paid Social

patient using medical device

Real-Time Propensity Modeling Delivers 50% Customer Growth for Fast-Scaling MedTech Client

Discover how a fast-scaling MedTech company drove 50% new customer growth with server-side, real-time propensity modeling, all while keeping patient data protected.

Compass, Digital Advertising, Marketing Sciences, MedTech

Multi-Channel Paid Media Strategy Cuts CPMs 25% and Boosts Revenue 165%

Learn how creative testing, automated campaigns, and full-funnel optimization drove 165% revenue growth across five digital platforms.

Digital Advertising, First-Party Data, Marketing Sciences, MedTech, Paid Social

group of people looking at performance data

Spend Less, Earn More: How MMM Unlocked 72% Net Profit Growth for a Dual-Brand Retailer

Discover how media mix modeling helped a dual-brand retailer achieve 72% net profit growth while cutting January marketing spend by 15%.

AI, Compass, Content Strategy, Digital Advertising, Digital Strategy, Marketing Sciences, Media Mix Modeling

woman getting her blood pressure checked by a doctor

270% Revenue Growth: How Our MedTech Client Won Black Friday Before It Started

Learn how strategic audience education & real-time budget optimization tripled revenue growth for a MedTech brand’s Black Friday campaign.

Compass, Digital Advertising, First-Party Data, Marketing Sciences, MedTech, Paid Social