Client: NASA JPL | Industry: Government | Wheelhouse Client Since: 2018
Where We Started
In 2018, the NASA JPL team brought Wheelhouse in to develop an SEO strategy for several NASA websites, including NASA Solar System, NASA Exoplanets and NASA Science. JPL had two goals for us in this engagement: 1) future-proofing their large body of content for search and 2) training web producers and writers in the current state of search. This initial strategy development led to an ongoing Content Optimization Program in 2019, with a focus on increasing search impressions and traffic by winning featured snippets. After implementing optimization tactics from our workshop, NASA won an additional 600 snippets resulting in a 38% increase in organic site traffic.