Client: SmartSource® Computer & Audio Visual Rentals, Powered by ABCOMRENTS
Industry: Technology Rentals | Wheelhouse Client Since: 2016
Integrated Local SEO & SEM strategy drives a 47% increase in Organic leads – the strongest online lead generation effort in SmartSource’s company history.
Where We Started
SmartSource Rentals is one of the premier trade show, event and technology rental companies in the United States, with over 20 physical locations across the United States. Prior to working with Wheelhouse DMG, they had optimized their site for non-brand service and product offerings. They invested in blog post development, extensive link-building, video content, and some product-specific campaigns. When search engines – primarily Google – changed the SERP mix to highly localized results in 2016, SmartSource faced a new challenge: how best to leverage their nationwide presence to drive online leads.
Wheelhouse was brought in to help regain ground in Organic and Paid Search in early 2016, following a search penalty that created an additional hurdle for their lead generation efforts.