In March 2018, Wheelhouse instituted dynamic display ads for ThriftBooks using the product feed. We had found that these ads regularly distinguish themselves with context and relevance and felt this method would help realize the online book seller’s goal for accelerating book sales.
Using data to inform our choices for which titles to boost, and to know which titles would drive traffic or match searcher intent, we were able to leverage all 13 million title and condition books in ThriftBooks’ inventory across various search engines.
“With ThriftBooks constantly breaking new ground with the continued, outstanding growth of its paid search program, the team has a strong appetite for innovation and testing the latest that is transforming the digital ad space. Together, Wheelhouse and ThriftBooks sift through and test the latest features and updates, separating hype from reality to make a real impact for the business”
– Oscar Chow, Sr. Paid Search Analyst, Wheelhouse
From the very first campaign, trust has played a large part in our relationship with ThriftBooks. They entrusted Wheelhouse with their resources and Wheelhouse has consistently hit and exceeded their ROAS goals. As one of our core company values, trust is key to every productive and positive client relationship. We make it a point to share the good and the bad, so that sound decisions, even those that are not necessarily in our best interest but are in the best interests of our client, can be discovered and subsequently delivered on. And whenever possible we try to over-deliver, exercising generosity, another Wheelhouse core value, to bring joy to our clients.
Coming to the ThriftBooks table with a willingness to work hard and bring results has allowed both parties to be open to conversations about shifting budgets and new opportunities ultimately resulting in success for the client.