Client: ThriftBooks | Industry: Online Retailer (Used Books) | Wheelhouse Client Since: 2014
ThriftBooks is the largest direct-to-consumer seller of used books in the world with more than 13 million titles in stock at any given time. Wheelhouse DMG has managed paid search for ThriftBooks since 2011.
Driving strong ROI for a bookseller with 13 million titles requires a digital advertising approach that is both expansive and highly responsive to the dynamic nature of used book inventory and to frequent fluctuations in marketplace demand for a specific title – or used books in general. Promoting millions of titles requires millions more ads and product listings.